Senior Paid Ads Specialist

4 days ago

Karachi, Sindh, Pakistan MangoBaaz Full time

Looking for a seasoned, results-drivenPaid Ads Marketerto lead, strategize, execute, and optimize high-ROI advertising campaigns across Google Ads, Facebook/other Meta properties, LinkedIn, and other popular digital platforms in line with our omnichannel marketing objectives. This role is perfect for a performance-focused marketer who thrives in a data-driven environment, maximizing conversions and ad spend efficiency.

Key Responsibilities

  • Develop and execute paid advertising strategies aligned with our clients' objectives.
  • Manage and optimize Google Ads (Search, Display, Video, Shopping) and social media ad campaigns (Facebook, Instagram, LinkedIn, TikTok, etc.).
  • Set up and track campaign performance using analytics tools (Google Analytics, Tag Manager, Facebook Pixel, etc.).
  • A/B test ad creatives, targeting, and bidding strategies to maximize performance.
  • Provide data-backed insights and performance reports to clients.
  • Stay updated on PPC trends, algorithm changes, and platform updates to maintain a competitive edge.

Requirements

  • Min. 5+ years of experience managing PPC campaigns across Google and social media.
  • Strong understandingof paid media KPIs, conversion tracking, and bid strategies.
  • Proficiency in Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and analytics tools.
  • Experience with retargeting, programmatic advertising, and audience segmentation.
  • Strong analytical skills with the ability to make data-driven decisions.
  • Excellent communication skills forclear/unambiguous reporting, cross-team collaboration,and client correspondence/exchanges.
  • Proactivity, work ownership, professionalism, and self-starting initiative.

Please only applyif you're obsessive about your work and can demonstrate that you can offer both the time and creative/technical expertise to yield solid conversion results via the paid channels mentioned.

This role isnotfor inexperienced marketers or experts looking for a temporary side vocation; it requires a full-time commitment.

Seniority level
  • Seniority levelMid-Senior level
Employment type
  • Employment typeFull-time
Job function
  • Job functionInformation Technology
  • IndustriesTechnology, Information and Internet

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