Social Media Specialist

3 days ago

Karachi, Sindh, Pakistan Unspecified Full time

About the job: Social Media Specialist (Karachi)

About the client company:

It is a leading technology company dedicated to driving positive change by partnering with startups and enterprises to tackle some of humanity's greatest challenges.

Job Description:

We are seeking a Social Media Specialist with strong experience in Forex, FinTech, or related financial markets. The ideal candidate will be responsible for managing our social media channels, creating engaging content, and executing data-driven strategies to grow our digital presence and support lead generation.

Key Responsibilities:
  1. Develop and manage social media content calendars across platforms (LinkedIn, Twitter, Instagram, Facebook, TikTok, YouTube, etc.).
  2. Create and publish engaging and relevant content tailored for each platform.
  3. Run and optimize paid social media campaigns to drive reach, engagement, and conversions.
  4. Monitor key performance metrics and adjust strategies based on insights.
  5. Collaborate with marketing and design teams to ensure cohesive branding and messaging.
  6. Track competitor activity and stay current with social media trends.
  7. Prepare performance reports and suggest improvements for campaign effectiveness.
Requirements & Qualifications:
  1. Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
  2. 4+ years of proven experience in social media management, preferably in Forex, financial services, or trading sectors.
  3. Strong understanding of financial markets and ability to tailor content for finance-savvy audiences.
  4. Excellent communication skills and a creative mindset.
  5. Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
  6. Strong knowledge of analytics platforms (e.g., Meta Business Suite, LinkedIn Analytics, Google Analytics).
  7. Experience with graphic design tools (e.g., Canva, Adobe Photoshop, Illustrator).
  8. Familiarity with paid social advertising platforms (e.g., Facebook Ads Manager, LinkedIn Campaign Manager).
  9. Basic video editing skills (e.g., CapCut, Adobe Premiere Pro, or similar) are a plus.
  10. Knowledge of SEO for social media, hashtag strategy, and platform algorithms.
Experience:

3+ years

Work Timings:

10:00 AM - 7:00 PM

Work Mode:

Onsite Karachi

Work Days:

Monday - Friday

Application Process:

Apply at hr@hrways.co

About HR Ways:

HR Ways is an award-winning Technical Recruitment Firm helping software houses and IT Product companies internationally and locally to find IT Talent. We are engaged by over 300 employers worldwide, ranging from the world's biggest SaaS Companies to the most competitive Startups. Visit www.hrways.co to learn more or join our Whatsapp Channel here.

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