SEO & E Commerce Expert

7 days ago

Lahore, Punjab, Pakistan Brightway Technologies Full time
SEO & E Commerce Expert
Brightway Technologies, Pakistan

As an e-Commerce Specialist, you will create and implement strategies that make online transactions possible. You will organize, develop, and execute website marketing plans. As a Search Engine Optimization Specialist, you will be responsible for analyzing, reviewing, and implementing websites that are optimized to be picked up by search engines. You will also be responsible for developing content to include keywords or phrases in order to increase traffic to the website. SEO specialists conduct various testing methods in design, layout, and advertising techniques in order to gain the most organic and paid traffic.

Roles and Responsibilities
  1. Write and edit product content that will be published on e-Commerce websites/portals.
  2. Set standards, systems, and best practices for new product listings, content creation, distribution, and maintenance.
  3. Work closely with different teams (product management, graphics, sales) to provide updated content that will be shared across e-Commerce platforms.
  4. Provide support in other areas of Media Marketing, PPC, Email Marketing, SEO, Keyword Research, Google Analytics, Website UX, and Paid Social Media.
  5. Be a subject matter expert to assigned product categories.
  6. Identify SEO best practices regarding inventory, pre-orders, and pricing policies.
  7. Monitor changes in product sales by using web analytics.
  8. Develop and execute successful SEO strategies.
  9. Ability to multitask and meet deadlines while maintaining attention to detail.
  10. Outstanding ability to think creatively, strategically, and identify and resolve problems.
  11. Excellent verbal and written communication skills.
  12. Ability to work within a team and independently.
  13. Familiarization with Google Analytics.
  14. Experience with website optimization tools.
  15. Strong organizational, time management, and analytical skills.
Requirements
  1. Minimum of 3+ years experience in a fast-paced, e-Commerce business.
  2. Hands-on experience in managing and maintaining e-Commerce websites/portals.
  3. Knowledgeable of the e-Commerce space that includes marketing strategies, various leading e-Commerce website builders (e.g., Shopify, Elementor), product development, competitive strategies, consumer research, industry trends, and usability best practices.
  4. Knowledge of various platforms and online sales strategies that can be used to conduct digital sales or website conversions.
  5. Familiarity with web design and a keen eye for detail.
  6. Excellent communication and collaboration skills.
  7. Knowledge of standard and current SEO practices.
  8. Knowledge of HTML/CSS and experience with SEO reporting.
  9. Familiarity with relevant tools (e.g., Conductor, Screaming Frog, MOZ) and web analytics tools (e.g., Google Analytics, WebTrends).
  10. Strong organizational and leadership skills.
  11. Analytical mindset with numerical aptitude.
Job Specification

Minimum of 3+ years experience in a fast-paced, e-Commerce business. Hands-on experience in managing and maintaining e-Commerce websites/portals. Knowledgeable of the e-Commerce space that includes marketing strategies, various leading e-Commerce website builders (e.g., Shopify, Elementor), product development, competitive strategies, consumer research, industry trends, and usability best practices. Knowledge of various platforms and online sales strategies that can be used to conduct digital sales or website conversions. Familiarity with web design and a keen eye for detail. Excellent communication and collaboration skills. Knowledge of standard and current SEO practices. Knowledge of HTML/CSS and experience with SEO reporting. Familiarity with relevant tools (e.g., Conductor, Screaming Frog, MOZ) and web analytics tools (e.g., Google Analytics, WebTrends). Strong organizational and leadership skills. Analytical mindset with numerical aptitude.

Information Technology and Services - Lahore, Pakistan

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