
E Commerce Manager
4 weeks ago
- Generate and update website content (products, content, promotions)
- Work to build traffic & sales via the website (PPC, email marketing provider, e-commerce provider, etc)
- Plan, define and implement website changes and functional improvements
- Maintain and update the online marketing plan for the website
- Monitor key performance indicators on the website and develop plans to improve them
Key Experience
- Understanding of the disciplines required to drive traffic to retail websites (PPC, email marketing, link generation, online PR, SEO, offline marketing and PR, affiliate programmes, etc)
- Understanding of order management/customer fulfilment in an e-commerce context
- Experience using software like Excel and Photoshop
- Computer literate and understanding of basic web technologies (FTP, browsers, basic HTML, data files)
- Familiar with data management
- Previous experience of website or e-commerce CMS
- Basic understanding of Google products such as Webmaster Tools & Analytics would be desirable
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