
Email Marketing Manager
4 weeks ago
Email Marketing Specialist
Location: Bahria Civic Centre, Phase 4
Job Type: Onsite, Full-Time
Education Required: Bachelor's Degree
Role Overview
We are seeking a results-driven and detail-oriented Email Marketing Specialist to join our dynamic team in the e-commerce industry. The ideal candidate will be responsible for planning, creating, and executing email marketing campaigns that engage our audience, promote our brand, and drive conversions. This role requires strong content and analytical skills, creativity, and a deep understanding of email marketing best practices.
Key Responsibilities:
Plan, design, and execute effective email marketing campaigns in coordination with the marketing and content teams
Develop and manage email marketing calendars, ensuring timely deployment of newsletters, product announcements, and promotional campaigns
Segment email lists and create targeted campaigns based on customer behavior and demographics
Analyze campaign performance metrics (open rates, CTRs, conversions, etc.) and suggest improvements
Ensure all email content aligns with brand guidelines, voice, and tone
Collaborate with design and content teams to create engaging email templates and visual assets
Conduct A/B testing on subject lines, content, layouts, and send times to optimize campaign performance
Maintain and grow email subscriber lists while ensuring compliance with data protection and anti-spam regulations
Report on campaign performance to key stakeholders and recommend data-driven strategies for improvement
Coordinate with the Business Development (BD) department and other internal teams to align messaging and promotional strategies
Requirements:
Proven experience as an Email Marketing Specialist or in a similar digital marketing role, preferably in the e-commerce industry
Strong understanding of email marketing best practices, KPIs, and compliance standards (e.g., GDPR, CAN-SPAM)
Excellent written communication and content creation skills
Experience with email marketing platforms (e.g., Mailchimp, Klaviyo, Constant Contact, Sendinblue)
Proficiency in analyzing data and drawing actionable insights
Ability to manage multiple projects and campaigns simultaneously
Familiarity with design principles and working with creative teams
Knowledge of marketing automation and CRM tools is a plus
Preferred Tools & Platforms:
Email Marketing Platforms: Mailchimp, Klaviyo, ActiveCampaign, Sendinblue
Design Tools (basic familiarity is a plus): Adobe Creative Suite (Photoshop, Illustrator), Canva
Project Management: Asana, Trello, Monday.com
E-commerce Platforms: Shopify, WooCommerce
Send your Cvs to sehrish.ravon@gmail.com or hr@ravon.org
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