Social Media Marketing Specialist

1 day ago


Lahore, Punjab, Pakistan Prime Health Services Pakistan Full time

Our organization is seeking a social media specialist with in-depth knowledge of social media marketing strategies to manage our social media accounts and elevate our brand across various social channels. The ideal candidate will play a key role in developing and executing innovative digital marketing campaigns that drive customer engagement, increase traffic, and contribute to our overall digital marketing strategy.

Responsibilities

  1. Develop and execute social media marketing strategies across social media platforms like Facebook, Instagram, LinkedIn, TikTok, X, and emerging social channels.
  2. Manage and optimize social media accounts, ensuring maximum impact for each post.
  3. Collaborate with the marketing team and cross-functional teams to create compelling content that aligns with business objectives and digital marketing goals.
  4. Monitor social media KPIs and provide actionable insights to improve social media efforts.
  5. Stay current with market trends, industry trends, social media trends, and competitor activity to keep our social content relevant and impactful.
  6. Utilize social media marketing tools, monitoring tools, and analytics tools to refine strategies and track key performance indicators.
  7. Engage with online communities, fostering customer engagement and building relationships with potential customers and target audiences.
  8. Present social media initiatives and results to stakeholders, adapting strategies based on feedback and analysis.
  9. Oversee community management to maintain an active and engaged social network.

Skills and Qualifications

  1. Proven experience as a social media specialist or similar role, with solid knowledge of social media marketing tools and strategies.
  2. Extensive knowledge of social platforms, social media tools, and the distinct roles they play in a comprehensive digital marketing strategy.
  3. Strong communication skills, both written and verbal, with the ability to craft compelling content that resonates with diverse audiences.
  4. In-depth knowledge of optimization tools and how to apply them to social media content and strategy.
  5. Creative problem-solving skills with the ability to develop innovative strategies that maximize the impact of social media efforts.
  6. Excellent organizational skills, technical skills, and creative skills, with experience managing editorial calendars and collaborating with cross-functional teams to achieve marketing goals and business goals.
  7. Experience in Ecommerce is a plus point.

Education and Training Requirements

Bachelor's degree in marketing, communications, business, or a related field.

Experience Requirements

Two or more years of professional experience managing social media accounts.

Seniority level

Entry level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Business Consulting and Services

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