Brand and communication Lead

Overview

Description

Brand & Communications Manager

Purpose of Role: Reporting to the Head of Pastoral, this role plays a vital part in shaping the public image and communication strategy of Sancta Maria International School. We are seeking a dedicated and experienced Communications and Marketing professional with 2–3 years of experience in a similar role, preferably within an educational or institutional setting.

About Sancta Maria
Sancta Maria International School is an international curriculum, co-educational day school in Hyderabad. The school is part of the Saint Mary's Educational Society, founded in 1982. Founded in 2010, we are a Cambridge Pathway School offering a seamless progression from Cambridge Early Years to Grade 12. Sancta Maria is also a Cambridge-approved Professional Development Centre offering a range of Cambridge-assessed qualifications in teaching and learning.

Our vision is to unlock the potential of every learner for a better world. We value our community relationships with parents and families, and together, we do the best for our children as partners and critical friends. Sancta Maria is driven by the motto 'In Omnia Excellentia', which means 'Excellence in Everything'.

ISP Principles

Begin with our children and students. Our children and students are at the heart of what we do. Simply, their success is our success. Wellbeing and safety are both essential for learners and learning. Therefore, we are consistent in identifying potential safeguarding and Health & Safety issues and acting and following up on all concerns appropriately.
Treat everyone with care and respect. We look after one another, embrace similarities and differences and promote the well-being of self and others.
Operate effectively. We focus relentlessly on the things that are most important and will make the most difference. We apply school policies and procedures and embody the shared ideas of our community.
Are financially responsible. We make financial choices carefully based on the needs of the children, students and our schools.
Learn continuously. Getting better is what drives us. We positively engage with personal and professional development and school improvement.

Key Responsibilities

• Will be responsible for handling the complete marketing & communication eco-system of the school and driving the brand messaging through various online & offline channels.
• Working with agencies to help create new campaigns and strategies that can help drive admissions for the school.
• Ensure the School's USP is strongly reflected across various communication touchpoints.
• Creation, Management and regular updating of content, events, and updates across School Website.
• Creating and posting of content on school's social media handles to drive high engagement rate and reach.
• Managing Press Releases and building media relations in the local market.
• Managing the online brand reputation for the school through review generation & management.
• Writing regular blogs & articles that can help drive brand interest and SEO rankings.
• Handling all school internal communications in the form of principal updates, monthly newsletter, and other parent related communications.
• Creating new marketing collaterals (Brochures, Posters, e-mailers etc..) that marketing teams can use to support in various stages of customer buying cycle.
• Managing Brand's Visual Identity across various touchpoints to ensure consistency in brand communications.
• Ensure the school space branding is interactive and engaging for new visitors and existing parents.
• Strategize and execute new ideas, events, and initiatives to engage with prospective parents through offline channels.
• Supporting all school internal events in terms of promotions, designs, and branding.
• Co-ordinating with vendors to create a repository of brand images and videos over time for marketing.
• Monthly reporting on content performances across various communication channels.

Skills, Qualifications and Experience

• 3 to 4 Years of Minimum work experience in related field of communication, branding, and marketing.
• Strong content writing skills and experience of handling brand social media handles independently in previous roles.
• Good understanding of the digital marketing domain and various performance measurement analytics involved.
• Experience in writing press releases and managing PR distribution & media relations.
• Good understanding of branding and prior experience of working with designers or agencies to develop creative collaterals.

ISP Commitment to Safeguarding Principles

ISP is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment. All post holders are subject to appropriate vetting procedures and satisfactory Criminal Background Checks or equivalent covering the previous 10 years' employment history.

ISP Commitment to Diversity, Inclusion, and Belonging

ISP is committed to strengthening our inclusive culture by identifying, hiring, developing, and retaining high-performing teammates regardless of gender, ethnicity, sexual orientation and gender expression, age, disability status, neurodivergence, socio-economic background or other demographic characteristics. Candidates who share our vision and principles and are interested in contributing to the success of ISP through this role are strongly encouraged to apply.

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