GTM Strategy Manager

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Assistant Manager | Lead Technical Recruiter | HR Business Partner | Talent Acquisition Partner

Key Responsibilities

• Conduct comprehensive enterprise market research to identify and validate high-potential market segments
• Develop detailed buyer personas and mapping of decision-maker landscapes in target industries
• Create sophisticated market segmentation strategies that align with company growth objectives
• Monitor and analyze competitive intelligence to inform strategic positioning and differentiation

Sales Enablement and Go-to-Market (GTM) Strategy

• Design and implement robust sales enablement programs that empower the sales team with:
• Tailored value propositions
• Develop nuanced GTM strategies that account for complex B2B sales cycles and multi-stakeholder decision-making processes
• Collaborate cross-functionally with product, marketing, and sales teams to ensure cohesive messaging and approach

Partnership and Channel Development

• Identify, evaluate, and cultivate strategic partnerships with:
• Resellers
• System integrators
• Technology alliance partners
• Build and maintain relationship networks that expand market reach and create new revenue opportunities
• Develop partner enablement programs and support materials

Data-Driven Performance Optimization

• Implement rigorous performance tracking and analysis frameworks
• Monitor and analyze key sales and marketing metrics, including:
• Lead quality scores
• Conversion rates
• Customer acquisition costs
• Develop actionable insights to continuously refine targeting, messaging, and resource allocation strategies

Qualifications and Requirements/ You might be a good fit by having the following

Required Qualifications

• 6-8 years of progressive experience in B2B strategy, enterprise Marketing, or market development roles, Experience in Consultancy will be a plus
• Proven track record of developing and executing successful enterprise market strategies
• Deep understanding of complex B2B sales cycles and enterprise buying processes
• Strong analytical skills with ability to derive strategic insights from data
• Excellent communication and presentation skills
• Demonstrated ability to collaborate across multiple organizational functions

Technical and Soft Skills

• Advanced proficiency in CRM platforms (Salesforce, HubSpot)
• Data analysis tools (Tableau, Power BI, Google Analytics)
• Market research methodologies
• Strategic planning frameworks
• Exceptional interpersonal and negotiation skills
• Strong presentation and storytelling capabilities
• Ability to synthesize complex information into clear, actionable strategies

Educational Requirements

• Bachelor's degree in Business Administration, Marketing, Economics, or related field
• MBA or advanced degree preferred but not mandatory
• Relevant certifications in strategic marketing or sales enablement are a plus

Who you are/You should be

Strategic Thinking Traits

• Analytical Mindset: Possesses an innate ability to break down complex business challenges into actionable insights
• Visionary Perspective: Demonstrates forward-thinking capabilities, anticipating market trends and potential opportunities before they become evident
• Strategic Agility: Adapts quickly to changing market dynamics while maintaining a consistent long-term strategic vision

Interpersonal and Communication Traits

• Diplomatic Intelligence: Navigates complex organizational landscapes with exceptional interpersonal skills
• Collaborative Spirit: Builds strong cross-functional relationships with ease, bridging gaps between sales, marketing, product, and executive teams
• Persuasive Communication: Articulates complex strategies with clarity and conviction, able to influence decision-makers at all levels
• Active Listening: Deeply understands stakeholder perspectives, extracting nuanced insights from conversations

Psychological Resilience Traits

• Calculated Risk-Taker: Comfortable making strategic decisions with incomplete information
• Emotional Intelligence: Maintains composure under pressure and navigates complex interpersonal dynamics
• Persistent Problem-Solver: Views challenges as opportunities for innovation and strategic refinement
• Intellectual Curiosity: Constantly seeks to learn and understand emerging market trends and technologies
• Results-Oriented Mindset: Laser-focused on achieving tangible business outcomes
• Data-Driven Decision Maker: Balances intuition with rigorous analytical thinking
• High Performance Standards: Sets and maintains exceptionally high expectations for self and team
• Strategic Patience: Understands the long-game of B2B sales cycles while maintaining a sense of urgency
• Innovative Thinking: Approaches challenges with creative and unconventional solutions
• Growth Mindset: Views setbacks as learning opportunities and continuously seeks personal and professional development
• Relationship Builder: Naturally creates and nurtures strategic partnerships and networks
• Adaptability: Thrives in dynamic and ambiguous business environments

Seniority level

• Seniority levelMid-Senior level

Employment type

• Employment typeFull-time

Job function

• Job functionMarketing, Strategy/Planning, and Management
• IndustriesIT Services and IT Consulting and Advertising Services

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