Digital Marketing Specialist

Get AI-powered advice on this job and more exclusive features.

About Adler One

Adler One is a high-growth brand launch and growth agency empowering bold entrepreneurs and visionary companies to scale their digital presence with precision, creativity, and performance. We specialize in performance marketing, automation systems, and software development—all designed to help our clients increase revenue, eliminate bottlenecks, and create sustainable growth engines.

As part of our continued expansion, we're looking for a talented Digital Marketing Specialist to join our Performance Marketing Team and take the lead in campaign execution, optimization, and client success.

Role Overview

The Digital Marketing Specialist will be responsible for leading end-to-end execution of paid advertising, email marketing, and digital funnel performance initiatives. You'll play a critical role in driving measurable growth across various client accounts and campaigns, while collaborating with our in-house creative, development, and strategic teams.

This is a fast-paced, execution-oriented role suited for a strategic thinker with hands-on technical know-how and an ability to work independently.

Key Responsibilities

Paid Media Campaign Management

• Strategize, set up, and manage paid advertising campaigns on Meta (Facebook/Instagram), Google Ads (Search, Display, YouTube), and LinkedIn Ads.
• Monitor campaign performance daily and adjust bids, audiences, creatives, and placements for maximum ROI.
• Develop and execute retargeting and lookalike strategies to nurture leads and maximize lifetime value.
• Collaborate with the content and creative teams to generate ad variations for split testing and engagement optimization.

Funnel & Landing Page Optimization

• Work closely with our design and development team to build and optimize landing pages, squeeze pages, and funnel structures.
• Execute A/B testing on pages, headlines, CTAs, and forms to improve conversion rates across channels.
• Monitor heatmaps, scroll behavior, and bounce rates to suggest UX improvements.

Email Marketing & Automation

• Design and implement high-performing email flows using platforms like Klaviyo, Mailchimp, or GoHighLevel.
• Build welcome series, post-purchase flows, and re-engagement campaigns based on user behavior.
• Execute segmentation strategies and lead scoring systems to personalize and enhance engagement.
• Conduct A/B testing on subject lines, CTAs, and email content to improve open and click-through rates.

Client Communication & Reporting

• Lead monthly or bi-weekly check-ins with clients to present progress, insights, and recommendations.
• Provide detailed campaign performance reports using Google Data Studio, Looker, or internal tools.
• Set and manage client expectations around KPIs, timelines, and deliverables.

Support for SEO & Analytics

• Assist in keyword planning and SEO content direction where necessary.
• Use tools like SEMrush, Ahrefs, and Google Analytics 4 to support broader visibility strategies.
• Track UTM performance, monitor goal conversions, and support accurate source attribution.

Required Qualifications

• 2+ years of experience managing paid campaigns on Meta, Google Ads, and LinkedIn.
• Demonstrated success with full-funnel marketing strategies and conversion optimization.
• Proficiency in at least one email marketing or CRM platform (Klaviyo, Mailchimp, GoHighLevel, HubSpot, etc.).
• Strong analytical skills and ability to translate data into actionable insights.
• Working knowledge of landing page builders (e.g., ClickFunnels, Unbounce, WordPress).
• Familiarity with SEO fundamentals and web analytics tools.
• Excellent verbal and written communication skills, especially in client-facing environments.
• Highly organized, deadline-oriented, and self-motivated.

Preferred (Nice-to-Have) Skills

• Experience with conversion rate optimization (CRO) tools like Hotjar or Crazy Egg.
• Familiarity with GoHighLevel workflows and automation tools.
• Basic design skills using Canva, Figma, or Adobe XD.
• Ability to write compelling ad copy and email content when needed.

What You'll Gain at Adler One

• Real Impact in a High-Growth Environment: As Adler One continues to scale, you won't just be filling a role—you'll be shaping it. This position is designed for long-term growth, with the opportunity to evolve into a leadership role overseeing a performance marketing team.
• Revenue-Linked Incentives: In addition to your base salary, you'll be eligible for performance-based revenue commissions tied directly to the growth of the accounts you manage.
• USD Compensation: This is a fully compensated role in USD, offering greater earning potential than typical local currency positions.
• Work-Life Flexibility: Enjoy the benefit of One work-from-home days per week, allowing you to manage your time and performance with flexibility and trust.
• Ownership & Autonomy: You'll be given strategic control over campaign execution and client relationships, with full support from creative, development, and operations teams.
• Cross-Industry Exposure: Gain hands-on experience working with bold brands across multiple industries, helping businesses grow through data-driven strategies and execution.
• Tool Access & AI Enablement: Leverage best-in-class tools, automation platforms, and AI systems to enhance productivity, results, and scale.
• Growth-Focused Culture: Join a mission-driven team that values clarity, ownership, and long-term partnerships—internally and with clients. We invest in continuous learning, upskilling, and professional development.

How to Apply

To be considered for this role, please submit the following materials as part of your application:

• Cover Letter or Personal Introduction (10 points): A short note explaining why you're a strong fit for this position and how your experience aligns with our mission.
• Resume or LinkedIn Profile (10 points): Include your most recent work history, relevant skills, and accomplishments.
• Sample Work: Campaigns or Email Flows (10 points): Share links or screenshots of paid ad campaigns or email automations you've personally executed.
• Portfolio or Analytics Dashboards (20 points): Any relevant work samples or performance reports that demonstrate your marketing impact and analytical skills.
• Interview Process (50 points): Shortlisted candidates will go through a structured interview and may be asked to complete a practical task.

Hiring Timeline & Next Steps

Applications will be reviewed on a rolling basis. Qualified candidates will be contacted for a 2-step interview process that may include a technical task.

• Seniority levelEntry level

• Employment typeFull-time

• Job functionMarketing and Sales
• IndustriesBusiness Consulting and Services

Referrals increase your chances of interviewing at Adler One by 2x

Rawalpindi, Punjab, Pakistan 59 minutes ago

We're unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.