
Content Manager
4 weeks ago
Medcare MSO is a leading medical billing and revenue cycle management company, dedicated to helping healthcare providers optimize their revenue streams. As we expand our digital presence, we are seeking a highly skilled Content Manager with medical billing expertise to lead our content team and drive impactful, high-quality content strategies.
Position: Content Manager
Shift Timing: 1:00pm-10:00pm
Location: MMalam, Lahore
Key Responsibilities:
- Develop and execute a content strategy aligned with SEO, brand positioning, and lead generation goals.
- Oversee the creation of high-quality, industry-relevant content including blogs, whitepapers, case studies, website copy, and marketing materials.
- Ensure content accurately represents the complexities of medical billing, RCM, and healthcare compliance.
- Collaborate with SEO and digital marketing teams to optimize content for search rankings and engagement.
- Lead, mentor, and manage a team of content writers, editors, and designers.
- Establish clear content guidelines, workflows, and editorial standards to maintain consistency and quality.
- Conduct regular performance reviews, training sessions, and skill development programs for the content team.
Medical Billing & Compliance Expertise:
- Ensure all content reflects accurate medical billing terminology, coding practices (CPT, ICD-10, HCPCS), and compliance regulations (HIPAA, CMS, Medicare/Medicaid guidelines).
- Work closely with subject matter experts to translate complex healthcare billing topics into engaging, informative content.
- Stay updated on industry trends, regulatory updates, and payer policies to keep content fresh and relevant.
Content Distribution & Engagement:
- Oversee the publication of content across websites, blogs, social media, email campaigns, and third-party platforms.
- Develop content strategies for thought leadership, brand authority, and executive profiling.
- Analyze content performance metrics using Google Analytics, SEMrush, Ahrefs, and social media insights to optimize future content strategies.
Requirements:
- 5+ years of experience in content marketing, content management, or editorial leadership within the medical billing, healthcare, or RCM industry.
- Strong knowledge of medical billing processes, coding standards (CPT, ICD-10, HCPCS), and compliance regulations (HIPAA, CMS, Medicare, Medicaid).
- Proven ability to manage a team of writers, editors, and designers while delivering high-quality content at scale.
- Expertise in SEO-driven content strategies, keyword research, and content optimization.
- Hands-on experience with CMS platforms (WordPress, HubSpot), content marketing tools, and AI-powered writing assistants.
- Exceptional writing, editing, and proofreading skills with attention to detail.
- Strong analytical mindset with proficiency in Google Analytics, SEMrush, Ahrefs, and content performance tracking tools.
Mid-Senior level
Employment typeFull-time
Job functionMarketing
IndustriesHospitals and Health Care
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