Social Media and Digital Marketing Officer

Social Media and Digital Marketing Officer

Join Dopasi Foundation: Where Impact Meets Accountability

At Dopasi Foundation, we are committed to creating tangible, lasting impact. We seek individuals who thrive in high-accountability, high-impact environments. Our culture is built on innovation, integrity, and dedication to meaningful change. Working with us requires resilience, adaptability, and ownership of your role in driving progress. If you are ready to uphold the highest standards, explore this opportunity.

Scope of Work

This role involves planning and executing digital marketing and social media campaigns to raise awareness and engage supporters of DOPASI Foundation. Responsibilities include creating and managing content across platforms like Facebook, Instagram, and LinkedIn, coordinating digital advocacy efforts, monitoring campaign performance with analytics tools, collaborating with teams to craft impact stories, and staying updated on digital trends and social justice narratives. Additionally, supporting website content updates is part of the role.

Who should apply:

This position is for someone eager to build a legacy of impact, shape public narratives, and mobilize online communities. Passion for social justice, storytelling, and taking ownership of outcomes are essential.

Core Responsibilities:

1. Develop and execute digital campaigns to raise awareness, mobilize supporters, and promote projects empowering marginalized communities.
2. Create, schedule, and manage engaging content for social platforms, highlighting DOPASI's work.
3. Coordinate advocacy campaigns for initiatives, partnerships, and observance days, ensuring alignment with the mission.
4. Monitor and report campaign performance, providing insights for optimization.
5. Collaborate with teams to craft narratives and impact stories that resonate with audiences.
6. Ensure content aligns with the Foundation's voice, values, and ethical standards.
7. Stay informed on digital trends and social justice movements to expand digital presence.
8. Support website content updates reflecting ongoing projects and calls to action.

Results Expected

1. Increase awareness, reach, and engagement by 25% within 6 months.
2. Create and manage high-impact content across platforms.
3. Coordinate successful advocacy campaigns leading to increased participation.
4. Use analytics to optimize campaigns continually.
5. Develop compelling narratives showcasing community impact.
6. Maintain content alignment with core values and standards.
7. Identify opportunities to expand online presence.
8. Update website content regularly to enhance engagement.

Educational & Experience Requirements

• Bachelor's degree in Communications, Marketing, Development Studies, or related field.
• Minimum of 3 years in social media management or digital marketing, preferably in NGOs or nonprofits.
• Proficiency with digital tools like Meta Business Suite, Google Analytics, Canva, etc.
• Proven success in cause-based campaigns and audience engagement.
• Excellent writing skills adaptable for different audiences.
• Ability to work independently and collaboratively.
• Knowledge of ethical storytelling and inclusive communication is advantageous.
• Strong commitment to integrity and inclusivity.
• Fluent in English and Urdu.

Compensation

Competitive salary plus performance-based increments. Path to senior roles based on performance.

Our Core Values

At Dopasi Foundation, our values—Liberty & Justice, Integrity, Diversity, and Kaizen—guide our work and impact. Candidates should embody these values daily, understanding their importance to our mission.

Liberty & Justice

We ensure equitable healthcare access and strive to eliminate disparities, working towards a healthier, fairer society.

Integrity

We act with honesty, transparency, and accountability, building trust with communities, partners, and donors.

Diversity

We value diverse backgrounds and perspectives, fostering inclusive solutions and empathetic service.

Kaizen

We pursue continuous improvement, learning from successes and setbacks to enhance our impact.

• The maximum age limit to apply is 45 as of 2025-05-14.
• Minimum of 3 years of relevant experience required.