
Digital Marketing Executive
1 week ago
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We are seeking a highly motivated and multi-talented Digital Marketing Executive who can wear multiple hats and drive our brand's digital presence forward. This role requires a mix of strategic thinking, hands-on execution, and creativity. As one of the first hires in our marketing team, you will be responsible for managing our Shopify store, digital strategy, influencer marketing, paid ads, and content calendar.
Location: Karachi (On-Site)
Job Type: Full-Time
About the RoleWe are seeking a highly motivated and multi-talented Digital Marketing Executive who can wear multiple hats and drive our brand's digital presence forward. This role requires a mix of strategic thinking, hands-on execution, and creativity. As one of the first hires in our marketing team, you will be responsible for managing our Shopify store, digital strategy, influencer marketing, paid ads, and content calendar.
Key Responsibilities- Manage and optimize the Shopify store (products, collections, landing pages, website updates).
- Plan and execute digital marketing campaigns across social media, Google Ads, and other platforms.
- Develop and maintain a monthly content calendar (social media, blogs, influencer collabs).
- Create and implement influencer marketing strategy, including short video content planning & collaborations.
- Monitor and analyze marketing performance metrics (traffic, conversions, ROI).
- Conduct market research & competitor analysis to identify trends and opportunities.
- Support in creating creative briefs for content, graphics, and campaigns.
- Work closely with internal teams to ensure brand consistency across all platforms.
- Bachelor's degree in Marketing, Business, or related field.
- 2+ years of experience in digital marketing, preferably in beauty, cosmetics, or lifestyle industries.
- Hands-on experience with Shopify, Meta Ads, Google Ads, and email marketing tools.
- Strong understanding of social media algorithms, trends, and content marketing.
- Excellent communication, organizational, and multi-tasking skills.
- Passion for skincare & beauty is a plus
- Entry level
- Full-time
- Marketing and Sales
- Manufacturing
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