
Social Media Marketing Specialist
4 weeks ago
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CTO & Co-Founder | Helping B2B Brands Launch Next-Gen Web, Mobile, Blockchain & AI Solutions | Staff Augmentation | Scale-Ready Tech That Drives…Note: No agencies, please. Only direct applicants will be considered.
About Devtios
Devtios is a dynamic digital agency passionate about partnering with ambitious brands to deliver data-driven marketing, creative storytelling, and scalable growth. We work cross-functionally to craft digital experiences that resonate with ideal customers and drive measurable results.
Role Overview
We're seeking a creative, data-driven Social Media Specialist (3–4 years of hands-on experience) to own and elevate Devtios's social channels. You'll build an ICP-aligned strategy that fuels real engagement and conversion working closely with our marketing, creative, and paid media teams. If you thrive on producing thumb-stopping content, love community building, and have a track record of turning social metrics into actionable growth levers, you'll fit right in.
- This role is based in our Pakistan office.
- Only candidates located in Pakistan (ideally Lahore) will be considered.
Key Responsibilities
- Develop & Implement ICP-Driven Strategy: Craft and execute a full-funnel social media plan tailored specifically to Devtios's Ideal Customer Profile (ICP), aligning with broader digital and brand goals.
- Content Planning & Scheduling: Build content calendars, plan campaigns, and publish across Instagram, LinkedIn, X (Twitter), TikTok (if relevant), and other platforms—all on schedule.
- Community Management: Monitor DMs, comments, and mentions daily. Respond in a timely, brand-appropriate voice to nurture relationships, address inquiries, and foster positive sentiment.
- Original Content Creation: Produce on-brand graphics, short-form videos, Stories, Reels, and other formats that capture attention and drive conversions.
- Social-First Content Shoots: Coordinate and execute content shoots (photo + video), collaborating with photographers, videographers, and designers to generate organic and paid social assets.
- Cross-Functional Collaboration: Work hand-in-hand with Creative, Design, and broader Marketing teams to ensure cohesive messaging across campaigns, product launches, and brand initiatives.
- Paid Social Support: Partner with the Paid Social Manager by supplying top-performing organic assets, insights, and recommendations for A/B tests, audience targeting, and ad creative.
- Influencer & Partnership Management: Identify, vet, and coordinate with influencers, content creators, and brand partners to amplify Devtios's reach and credibility.
- Performance Monitoring & Reporting: Track KPIs (engagement, reach, impressions, conversions, follower growth). Analyze trends, prepare monthly reports, and recommend optimizations based on data.
- Trendspotting & Platform Updates: Stay ahead of social media trends, platform algorithm changes, and emerging features. Experiment with new formats (e.g., Reels, Live, Stories) to keep Devtios's channels fresh and relevant.
- Brand Safety & Compliance: Ensure all social content reflects Devtios's values, stays within brand guidelines, and remains risk-aware (e.g., no sensitive hashtags, no off-brand partnerships).
Requirements
- Experience: 3–4 years managing and growing brand social media profiles (B2B or B2C is acceptable, though B2B tech experience is a plus).
- ICP & Audience Segmentation: Demonstrated ability to craft social strategies grounded in a clear understanding of target audiences and buyer personas.
- Content Strategy & Execution: Proven track record building content calendars, ideating campaigns, and executing end-to-end social programs from concept to performance analysis.
- Creative Skills: Hands-on experience producing photos, short-form videos, Reels, and other social assets—either in-house or managing external partners.
- Community Management: Strong interpersonal skills; excels at fostering engagement, handling feedback or complaints, and maintaining consistent brand voice.
- Technical Proficiency: Familiarity with scheduling and analytics tools such as Hootsuite, Buffer, Later, Canva, Meta Business Suite (Facebook & Instagram), LinkedIn Campaign Manager, and/or Sprout Social.
- Data-Driven Mindset: Comfort working with social analytics dashboards, interpreting metrics, and turning insights into tangible recommendations.
- Collaboration: Excellent cross-functional communication; able to align social strategy with marketing, design, and paid media objectives.
- Adaptability: Keeps pace with shifting platform features, trending formats, and best practices—willing to experiment and iterate quickly.
Nice to Have
- Industry Background: Experience in tech, SaaS, DTC, fashion, lifestyle, or wellness.
- Influencer Relations: Prior work negotiating and managing creator or ambassador partnerships.
- Basic Design/Editing: Familiarity with Adobe Creative Suite (Photoshop, Premiere Pro) or advanced capabilities in Canva.
- Paid Social Exposure: Hands-on experience running paid social campaigns or collaborating closely on A/B tests, audience segmentation, and measurement.
Why Join Devtios?
- Ownership & Growth: Take full ownership of Devtios's social presence and make a measurable impact on brand awareness, community growth, and lead generation.
- Collaborative Culture: Work alongside a tight-knit team of marketers, designers, and strategists who value transparency, creativity, and continuous learning.
- Flexible Environment: Remote-first setup with optional in-office days at our Brussels HQ.
- Professional Development: Access to industry conferences, online courses, and a mentorship program designed to accelerate your career.
How to Apply
Please complete the application form via Google Forms:
https://docs.google.com/forms/d/e/1FAIpQLScHnD7PJ5leQToMk9CqCOqbC7Rn72A6DVatuX8CC39spgK0cw/viewform
No agencies, please.
We look forward to seeing how you can help Devtios's social channels thrive
Seniority level- Seniority levelMid-Senior level
- Employment typeFull-time
- Job functionMarketing and Sales
- IndustriesIT Services and IT Consulting
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