Asst. Manager Marketing

3 weeks ago

Sukkur, Sindh, Pakistan Taj Corporation Full time

MBA/ MPA (Marketing), Diploma or special Social Media courses in Marketing are preferable.

Responsibilities
  • Support Business Heads in development of business development activities/schemes.
  • Work with the management team to prepare a core brand message, marketing strategy and apply these into all aspects of media.
  • Assist art team in storyboarding and concept layouts for core media items (Brochure, ads, and website).
  • Develop and optimize online marketing initiatives to drive customer acquisition.
  • Improve the usability, design, content and conversion of the company website.
  • Create and optimize targeted and custom landing pages and micro-sites.
  • Analyze and provide weekly & monthly digital marketing metrics and lead status reports.
  • Review new technologies and keep the company at the forefront of developments in digital marketing.
  • Implement, analyze, and optimize organic and paid search engine marketing activities.
  • Design and print marketing materials (Advertisement, billboard, banner etc.) and ensure timely delivery of materials to targeted locations.
  • Gather and analyze customer insights.
  • Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback.
  • Engage in reviewing competitor activities.
  • Liaison with designers & printers.
  • Maintain and update customer database.
  • Organize events such as lucky draws, annual conferences, exhibitions, sourcing sponsorship etc.
  • Conduct market research.
  • Evaluate marketing campaigns.
  • Assist in preparing quarterly reports to present to the management team, including a year-to-date comparison of costs in relation to budget and the preceding year.
Social Media Responsibilities
  • Manage social media marketing strategy.
  • Hands-on experience with Web 2.0 and social networks (Blog, Twitter, LinkedIn, Google+, Facebook, YouTube).
  • Develop ideas and produce creative content across platforms.
  • Create marketing campaigns and execute all campaigns on social media.
  • Manage a blogger outreach program and build an active brand ambassador network to spread word about the company.
  • Monitor trends in social media tools, applications, channels, design, and strategy.
  • Monitor effective benchmarks (best practices) for measuring the impact of social media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
Personal Qualities
  • A focused, self-motivated digital marketer with creative flair who will bring digital marketing strategies to life.
  • A marketer passionate about all things digital that thrives on delivering exciting and show-stopping campaigns and content.
  • A highly effective individual with an eye for detail, focused on improving business performance through exceptional campaign execution, reporting, and evaluation.
Job Specification

Skills Required:

  • Good presentation skills.
  • Excellent in graphics designing concepts.
  • Masters in Marketing with more than 5 years experience in a managerial position.
  • Experience with online analytical tools (Google Analytics, Trends, Webmaster Tools, Website Optimizer, Keyword Tool, URL Builder).
  • Strong sales support, project management, leadership, and training skills.
  • Good environmental & organizational awareness plus specialist knowledge of team processes and regulatory requirements will be important for this role.

Salary: Market Competitive Salary (75k - 95k, Negotiable)

Perks & Benefits
  • 1000 CC Vehicle.
  • 5 Performance Bonuses Annually.
  • Life Insurance.
  • Health Insurance (Self & Family).
  • Leave Encashment.
  • Annual entertainment trips.
  • Enviable work environment with many other facilities.
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