
Public Relations Strategist
5 days ago
About the job Public Relations Strategist
HRSI is seeking a Public Relations Strategist on behalf of one of the leading media and advertising agencies. The ideal candidate should have a strong understanding of social media platforms, media production, and communication, with the ability to craft impactful PR strategies aligned with digital objectives.
Position Title: PR Strategist - Executive
Employment Type: Full-Time & On-Site
Location: DHA, Karachi
Experience Requirements: 2 to 4 years in PR strategy development, with demonstrated success in creating strategies for well-known brands in the digital space.
Educational Requirements: Minimum Bachelor's degree in Business Administration/Media Sciences/Visual Studies or any relevant field.
Job Responsibilities:
- Strong understanding of social media platforms
- Planning and executing publicity strategies and campaigns
- Must be capable of implementing the plan if needed
- Should be able to create an end-to-end PR strategy from consumer landscape, insights, big idea to campaign design and mechanics keeping digital objectives in view
- Must have a strong grip on PowerPoint Presentation
- Possess good research skills
- Must have worked on a specific PR campaign
- Updated with the new PR and digital trends
- Know how to translate business objectives into PR objectives enriched by proprietary benchmarks
- Capable of general tagging strategy, based on client requirements, including conversion tracking, page level conversion rate (funnel conversion), and re-engagement of people that did not convert with specific messages based on their last stage in the conversion funnel
- Lead proactive crisis communication strategies and mitigate potential negative publicity with clear, effective messaging.
- Should be able to execute the plan if required
Job Requirements:
- Relevant experience in PR strategy making, with proven examples of strategies developed for well-known brands in the digital space
- Planning publicity strategies and campaigns
- Knowledge of media production and communication
- Formulate PR plans and strategies
- Prior experience with copywriting, design, or production
- Insight of project management experience, with a focus on creative direction
- Good teamwork skills
- Strong attention to detail
- Creativity and writing skills
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