Field Sales Executive

4 weeks ago


Multan, Punjab, Pakistan Coca-Cola CCI Full time

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To develop the market in order to increase Market Share, enhance Numeric & Weighted Availability along with Share within the outlet by achieving secondary sales target while ensuring the maximum availability of the company's product, creation & re-activation of outlets that exist in marketplace, execution in every outlet as per company guidelines, and act as a guardian of the company assets deployed in the market.

Main Responsibilities
  • Ensure secondary SKU-wise volume achievement against targets to enhance Market Share.
  • Rationalize discounts in the market and use promotions intelligently to achieve the company's net sales revenue.
  • Create new outlets and retain them as per target and area potential to increase Numeric & Weighted distribution.
  • Expand SKU penetration according to benchmark availability numbers.
  • Ensure all data in the sales information systems pertaining to his/her area is cleansed, validated, and updated regularly.
  • Analyze SFE KPIs and modify the area route or adjust frequencies to improve Green KPIs for Presellers.
  • Accomplish daily planned calls, spend ample time in-market, and coach presellers on the 10-step call process.
  • Discuss execution scores by outlets with presellers daily and highlight gaps to ensure in-outlet execution as per PicOS & RED criteria and all marketing initiatives in the area.
  • Monitor and report competitor activity in the assigned area and suggest counter-strategies.
  • Supervise and ensure proper injection and optimal utilization of company assets in the market, such as coolers, glass, shell, signage, and outlet activation materials.
Candidate Education

☒Master's Degree (Preference will be given to Master Degree) with relevant sales experience.

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