Regional Digital Campaign Expert

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Regional Digital Campaign Expert

Roche India – Roche Services & Solutions

Hyderabad

A healthier future. It's what drives us to innovate. To continuously advance science and ensure everyone has access to the healthcare they need today and for generations to come. Creating a world where we all have more time with the people we love.

That's what makes us Roche.

Roche fosters diversity, equity and inclusion, representing the communities we serve. When dealing with healthcare on a global scale, diversity is an essential ingredient to success. We believe that inclusion is key to understanding people's varied healthcare needs. Together, we embrace individuality and share a passion for exceptional care. Join Roche, where every voice matters.

TheGlobal Digital Hubhas newly been established within Roche Services & Solutions Center in Malaysia. Our main purpose is to strengthen the digital capabilities of Roche globally by supporting central initiatives with Social Media Management, Brand Support, Digital Publishing Services, Marketing Automation, Copywriting and Creative Design.We are currently building out a new group to partner with the Digital Content & Services Lab. The Lab is responsible for content production and campaign execution within our pharmaceutical division. It was created to answer the need from the countries and global teams to deliver high quality content continuously - at scale and speed - while enabling efficiencies.

Your Opportunity:

As a Regional Digital Campaign Expert in the Digital Campaigns Chapter, you are central to regional campaign content planning, creation, activation, and reuse. You establish and maintain key relationships with stakeholders across the global Pharma or Diagnostics networks, ensuring effective communication between brand and production teams.

Your strategic insight allows you to offer crucial recommendations on content development, co-create omnichannel strategies, and drive content reuse across Roche. You leverage your knowledge of the Life Science industry to ensure global campaigns are strategically aligned and adaptable to evolving needs.

• Establish and maintain key relationships with stakeholders across global disease area networks.

• Plan, execute, and measure omnichannel digital campaigns; manage team capacity, review workload, and ensure adherence to plans.

• Utilize Life Science industry knowledge to ensure global campaigns are strategically aligned and adaptable.

• Collaborate with Global Digital Campaign Experts on content calendars, provide feedback, and aggregate input for future cycles.

• Coordinate production of assets for regional digital campaigns; manage asset creation, quality, and brand consistency.

• Track localization and adoption of content across affiliates; forecast demand, schedule content creation and reuse, and manage content calendars.

• Provide recommendations for KPIs and metrics across customer journey touchpoints; pilot new content services and support continuous improvement in digital campaigns.

Who you are:

You are a senior expert in digital campaign planning and management with a strong background in project management and Life Science. You excel at building strategic relationships and ensuring effective communication between global brand teams, disease area networks and production units. You offer key recommendations on content development, co-create omnichannel strategies, and drive content reuse across Roche. Your expertise enables you to manage asset creation, and adapt campaigns to meet evolving needs. You are skilled in coordinating internal and external stakeholders, forecasting demand, managing content calendars, and overseeing campaign execution, ensuring quality and timely delivery while managing expectations with global teams and external agencies.

• Bachelor's degree in Marketing, Business, Life Sciences, or a related field; advanced degree preferred.

• At least 8+ years of experience in digital campaign planning, management, digital strategy, or related roles

• Working with people without direct supervision in a team of minimum 5

• Proven track record in building and maintaining strategic relationships with global stakeholders and managing strategic level discussions.

• Deep understanding of the Life Science industry, including regulatory and compliance aspects.

• Strong analytical skills with experience in forecasting demand, managing digital campaigns

• Demonstrated ability to lead and adapt omnichannel campaigns to meet changing needs.

• Exceptional communication and leadership skills, with experience in managing expectations and coordinating with global teams and external agencies.

• Strong problem-solving abilities and adaptability in dynamic environments.

• High level of strategic thinking with a focus on long-term goals and outcomes.

• Excellent interpersonal skills with a talent for influencing and negotiating with diverse stakeholders.

• Effective team leadership and mentoring capabilities, fostering collaboration and professional growth.

• Understanding of Email marketing, content marketing and content production in Life Sciences

• Good understanding of campaign metrics

• Highly organized and, detail- and process-oriented, multi-tasker and used to agile ways of working

• Excellent communication and presentation skills

• Comfortable with experimentation and ambiguity

A healthier future drives us to innovate. Together, more than 100'000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.

Let's build a healthier future, together.

Roche is an Equal Opportunity Employer.