Digital Content Writer

5 days ago

Rawalpindi Cantonment, Pakistan Funprimetechnology Full time

FunPrime Technology is looking for a Digital Content Manager for its head office located in Rawalpindi. The candidate must have at least a Bachelor's degree in Marketing, Media & Communications or any relevant field, with 2-3 years of industry experience.

Responsibilities

The Digital Content Manager will be responsible for developing FunPrime's offline and online communication strategies for both our national and international clients. This includes corporate communications, public affairs, press releases, blog posts, social media marketing, Search Engine Optimization, and email marketing. The candidate will report directly to the Chief Digital Officer (CDO) and advise the CEO, Senior Management, and the FunPrime Board of Directors upon request.

Primary Responsibilities
  • Develop strategic communication plans to promote and disseminate corporate and marketing content.
  • Create corporate promotions and communications in collaboration with other departments and management teams.
  • Work with the web team to create, adapt, improve, and optimize web communication for SEO and organic keyword searches.
  • Write content for FunPrime's blog, products, and client projects.
  • Develop scripts for promotional videos, documentaries, and TV commercials in collaboration with internal and client communication teams.
  • Manage the company's corporate branding and product branding.
  • Maintain a strong social media presence with quality content on platforms like Twitter, Facebook, Instagram, and LinkedIn.
  • Develop and expand other relevant social media channels to support digital presence.
  • Manage PR and press relations for the company and its products.
  • Assist in preparing and drafting various communications, including emails, social media posts, blogs, and public speeches for the Board of Directors.
  • Handle general email marketing and inbound marketing strategies.
  • Develop and implement email campaigns and analyze campaign data.
  • Manage inbound marketing systems and develop campaigns accordingly.
  • Create print campaigns to enhance brand exposure and sales, selecting appropriate channels.
  • Transform content for easy sharing on social networks.
  • Build and maintain FunPrime's online reputation.
  • Develop customer service responses to common complaints and ensure effective resolution and communication.
Professional Skills
  • Proficient in content writing in both Urdu and English.
  • Excellent command of English and Urdu (speaking and writing).
  • Copywriting and editing skills.
  • Experience with inbound marketing systems and familiarity with marketing automation.
  • 2-3 years of experience in Digital Marketing, focusing on content development and reporting, with knowledge of Search Engine Marketing (SEM).
  • Up-to-date with digital and social media technologies and channels, and how to leverage them for marketing.
  • Strong project management and deadline management skills, proficiency in MS Office.
  • Good knowledge of email campaigns and social media platforms like Facebook, Twitter, LinkedIn, Pinterest, YouTube, and Instagram.
  • Highly motivated, quick learner, and a self-starter.
  • Residing in or willing to relocate to Rawalpindi or Islamabad.
  • Ability to present a portfolio of work, including writing samples and digital campaigns managed.
Job Features

Job Category: Digital Marketing

Education: Bachelor's degree in Marketing, Media & Communications or relevant field

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