
PPC Expert
1 week ago
We are looking for a PPC Expert with hands-on experience in Google AdWords and Facebook Adverts who will administer the company's social media marketing and advertising.
Main duties and responsibilities include but are not limited to the following:
- Conducting keyword research, discovery, and expansion.
- Reviewing and editing creative copy, titles, and descriptions.
- Reviewing and analyzing campaign performance metrics.
- Growing and optimizing our keywords portfolio through testing (A/B and Multivariate) with ad copy, landing pages, bidding strategies, negative keywording, etc.
- Developing near and long-term PPC account strategies and roadmaps, executing day-to-day tactics that increase performance.
- Building, planning, and executing pay-per-click advertising campaigns.
- Creating creative ad copies and captions according to the current coupons/deals available on our websites on a daily basis.
- Communicating with our partner advertisers and networks.
- Understanding and analyzing trends in results data to maximize return on investment.
- Analyzing campaign performance and providing recommendations for improving traffic and ROI.
- Conducting search query analysis and ad group expansion.
- Familiarity with AdWords, Bing AdCenter, Analytics platforms, etc.
- Familiarity with social ad platforms such as Facebook, Instagram, LinkedIn, etc.
- Experience with Search Engine Optimization (SEO).
- Google certifications (preferred).
- Ability to work on multiple projects at once without lowering customer experience.
- A comfort level in working with and managing teams and contractors.
Required Qualification & Skills:
- Minimum Bachelor's degree with a focus on Marketing/Mass Communication/Media Studies or any other relevant discipline.
- Minimum 1 year of experience in running mega campaigns on Google AdWords and Facebook Adverts independently.
- Adequate SEO/PPC knowledge.
- Ability to perform research, analyze websites, document changes, and make decisions regarding the optimization approach.
- Strong knowledge of Social Media Tools.
- Knowledge of online marketing and a good understanding of major marketing channels.
- Positive attitude, detail-oriented, customer-oriented with good multitasking and organizational ability.
Location: Information Technology and Services - Karachi, Pakistan
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