PPC Expert

1 week ago


Karachi, Sindh, Pakistan Renexcode Full time

We are looking for a PPC Expert with hands-on experience in Google AdWords and Facebook Adverts who will administer the company's social media marketing and advertising.

Main duties and responsibilities include but are not limited to the following:

  1. Conducting keyword research, discovery, and expansion.
  2. Reviewing and editing creative copy, titles, and descriptions.
  3. Reviewing and analyzing campaign performance metrics.
  4. Growing and optimizing our keywords portfolio through testing (A/B and Multivariate) with ad copy, landing pages, bidding strategies, negative keywording, etc.
  5. Developing near and long-term PPC account strategies and roadmaps, executing day-to-day tactics that increase performance.
  6. Building, planning, and executing pay-per-click advertising campaigns.
  7. Creating creative ad copies and captions according to the current coupons/deals available on our websites on a daily basis.
  8. Communicating with our partner advertisers and networks.
  9. Understanding and analyzing trends in results data to maximize return on investment.
  10. Analyzing campaign performance and providing recommendations for improving traffic and ROI.
  11. Conducting search query analysis and ad group expansion.
  12. Familiarity with AdWords, Bing AdCenter, Analytics platforms, etc.
  13. Familiarity with social ad platforms such as Facebook, Instagram, LinkedIn, etc.
  14. Experience with Search Engine Optimization (SEO).
  15. Google certifications (preferred).
  16. Ability to work on multiple projects at once without lowering customer experience.
  17. A comfort level in working with and managing teams and contractors.
Job Specification

Required Qualification & Skills:

  1. Minimum Bachelor's degree with a focus on Marketing/Mass Communication/Media Studies or any other relevant discipline.
  2. Minimum 1 year of experience in running mega campaigns on Google AdWords and Facebook Adverts independently.
  3. Adequate SEO/PPC knowledge.
  4. Ability to perform research, analyze websites, document changes, and make decisions regarding the optimization approach.
  5. Strong knowledge of Social Media Tools.
  6. Knowledge of online marketing and a good understanding of major marketing channels.
  7. Positive attitude, detail-oriented, customer-oriented with good multitasking and organizational ability.

Location: Information Technology and Services - Karachi, Pakistan

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