Digital Marketing Executive

4 weeks ago

Lahore, Punjab, Pakistan Generix Solutions Full time
Digital Marketing Executive
Generix Solutions, Pakistan

Great opportunity to join Generix Solutions as a Digital Marketing Executive, focusing on acquisitions and lead generation. We're looking for a creative, results-driven marketing professional who will be responsible for designing and executing innovative 360-degree marketing campaigns to generate sales leads in order to meet expected revenue targets.

Key Responsibilities

  • Maintain All Products & Company website
  • SEO, Keyword Analysis, Copy writing & Content for Products & company portals
  • Lead generation: generate new leads and new sales by effectively targeting customer segments with relevant messaging
  • Manage integrated campaigns and analyze ROI across a range of channels including organic search, display advertising, social media and email
  • Improve conversion rates by, for example, improving marketing automation, use of best practice, analyzing/testing user journeys and feedback

Job Specification

Skills & Experience Required:

  • Ability to create and deliver digital marketing plans adhering to strict deadlines
  • 1 - 2 years' digital marketing experience
  • IT Literate – CMS Administration (especially WordPress), MS Office, in-house marketing database, in-house web and email packages, and advanced Excel
  • Analytical / Data Driven - good knowledge of Analytics tools (e.g. Google Analytics)
  • Lead Generation - nice to have some experience in driving campaigns to help generate leads for a Sales team
  • SEO, PPC, Display & Social - nice to have good knowledge of SEO, paid search, display and social media marketing
  • Advanced English language (written and spoken)
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