Senior Marketing Manager

6 days ago


Lahore, Punjab, Pakistan Eastern Tech Full time
About Eastern Tech

We are a dynamic and rapidly growing clothing brand offering a wide range of stylish and high-quality apparel. As we expand, we are seeking an experienced and strategic Clothing Brand Manager to drive our brand's success, optimize our e-commerce operations, and act as a crucial link between our team and the digital marketing agency.

Job Description

This is an exciting opportunity for a skilled professional to join our team as a Senior Brand Manager. You will be responsible for overseeing all aspects of our brand's operations, from managing digital marketing strategies to ensuring smooth dispatch processes and customer satisfaction. This role requires close collaboration with our digital marketing agency to analyze and optimize Meta and TikTok ads while developing and executing a comprehensive e-commerce strategy to drive growth, engagement, and performance.

Key Performance Indicators:
  • Develop and execute a robust e-commerce strategy to drive business growth.
  • Work closely with our digital marketing agency to ensure consistent brand messaging across all digital platforms.
  • Monitor market trends and competitor activity to identify opportunities for brand growth.
  • Analyze performance data from Meta (Facebook, Instagram) and TikTok ads, providing insights and recommendations to improve ROI.
Requirements

To succeed in this role, you will need:

  • Proven experience as a Brand Manager or in a similar role within the fashion or e-commerce industry.
  • Strong understanding of Meta (Facebook, Instagram) and TikTok advertising platforms and analytics.
  • Expertise in e-commerce platforms (e.g., Shopify, WooCommerce) and order fulfillment processes.
  • Exceptional project management and communication skills.
  • Ability to interpret data and provide strategic recommendations.
  • Strong leadership and cross-functional collaboration abilities.
  • Customer-centric mindset with a focus on delivering an exceptional shopping experience.


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