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Performance Marketing Leader
8 hours ago
About the Role
- Develop and execute user acquisition strategies to drive sustainable growth and user engagement.
Key Responsibilities
- Develop and implement acquisition plans that align with business objectives.
- Optimize paid campaigns to achieve maximum ROI.
- Collaborate with product and creative teams to develop high-performing ad creatives.
- Analyze data and track key metrics to inform strategy and optimization decisions.
- Stay up-to-date on industry trends and competitor strategies to maintain a competitive edge.
Requirements
- 3+ years of experience in user acquisition or performance marketing.
- Expertise in running paid campaigns on Meta, Google, ASA, and TikTok Ads.
- Experience with MMPs, including AppsFlyer, Adjust, and Branch.
- Strong analytical skills and experience with data visualization tools.
- Ability to work collaboratively with cross-functional teams.
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