
Content Development Manager
20 hours ago
AimFit Fitness Studios is seeking a dynamic and creative Digital Content Lead to drive the development and execution of engaging content that inspires, educates, and empowers our female fitness audience.
About AimFit: As a leading fitness studio in Pakistan, AimFit aims to provide high-quality fitness services while promoting a healthy lifestyle among women. We are committed to delivering exceptional customer experiences and fostering a community that supports and motivates individuals to achieve their fitness goals.
Key Responsibilities:
- Develop and execute a comprehensive content strategy aligned with AimFit's brand values and business objectives.
- Create engaging, original content for social media platforms, including Instagram, Facebook, YouTube, and TikTok.
- Collaborate with instructors, marketing teams, and other stakeholders to produce high-quality visual and written content.
- Edit and proofread content to ensure accuracy, tone consistency, and alignment with the AimFit brand voice.
- Manage and grow AimFit's social media presence across platforms.
- Analyze campaign performance and generate reports on KPIs, including engagement, traffic, and conversion rates.
Requirements:
- Bachelor's degree in Marketing, Journalism, Communications, or a related field.
- Passion for fitness, health, and wellness (experience in the fitness industry is a plus).
- Less than 1 year of experience in content marketing, social media management, or digital marketing.
- Proven ability to create compelling and engaging content for various platforms.
- Strong understanding of SEO, social media analytics, and digital marketing tools.
- Exceptional writing, editing, and communication skills.
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