Social Media Marketing Specialist

1 day ago

Karachi, Sindh, Pakistan beBee Careers Full time
Job Description:
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We are seeking an experienced and enthusiastic Social Media Marketing & Management Executive to create and maintain a seamless planning, implementing and monitoring the client social media strategy in order to increase brand awareness, improve marketing efforts and increase sales for our customers across all social media platforms.

">Responsibilities
  • Directly responsible for selected social media marketing which covers Facebook, Instagram, and other social media platforms.
  • Coordinating with the graphics team for daily creative posts.
  • Working with other departments to develop social media timelines that coincide with the product release, ad campaigns, and other brand messages.
  • Analyzing social media campaigns with tracking systems to determine areas for social media campaign improvement.
  • Develops engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages.
  • Manages social media team members, including copywriters and other content creators, by overseeing their work and offering guidance or direction.
  • Audits and analyzes social media presences, including digital advertising costs and returns.
  • Monitors and develops reports on competitor activity within social media spaces.
  • Administrates the creation and publishing of relevant, original, high-quality content (for all channels and ads).
  • Integrates all channels of marketing (social media, content marketing, email, print and digital marketing).
  • Manage or oversee all social advertising campaigns.
  • Performs research on current benchmark trends and audience preferences.
  • Designs and implements social media strategy to align with business goals.
  • Sets specific objectives and reports on ROI.
  • Generates, edits, publishes and shares engaging content daily (e.g. original text, photos, videos and news).
  • Monitors SEO and web traffic metrics.
  • Collaborates with other teams, like marketing, sales and customer service to ensure brand consistency.
  • Communicates with followers, responds to queries in a timely manner and monitors customer reviews.
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This role requires strong attention to detail, good time management skills and the ability to prioritize tasks effectively.

The ideal candidate will have 3-5 years of minimum experience in the media industry, preferably past working experience with a digital marketing agency or e-commerce company.

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