Innovation Marketing Specialist

1 week ago


Lahore, Punjab, Pakistan HR WAYS Full time

About HR WAYS

We are a reference in innovation-supported education, focusing on middle and high school solutions that align cutting-edge technology with innovative pedagogical methods.

Our goal is to reach every student, both inside and outside the classroom. We have been recognised as one of the 6 most innovative education technologies in the world by the WISE Award.

About the Role:

As a Marketing Manager-Innovation & Growth at ResourceInn, you will be responsible for aligning cross-functional teams and ensuring successful execution of brand campaigns, performance marketing initiatives, and international expansion efforts.

Key Responsibilities:

  1. Develop and oversee project roadmaps for performance marketing, brand campaigns, and international expansion initiatives.
  2. Collaborate with product, design, and sales teams to ensure projects stay on track and align with brand values.
  3. Monitor KPIs, budgets, and timelines; adjust strategies based on data-driven insights.
  4. Identify potential issues early, troubleshoot effectively, and maintain high-quality standards.
  5. Provide clear, concise progress reports and recommendations to leadership and key stakeholders.

Qualifications:

  1. Experience: 3+ years in project management, ideally with a strong marketing or digital focus.
  2. Technical Skills: Proficiency in project management tools (e.g., Asana, Trello, Jira) and familiarity with agile methodologies.
  3. Marketing Know-How: Demonstrated experience with performance marketing, SEO best practices, and social media campaigns.
  4. Startup Mindset: Comfortable working in a bootstrap environment where innovation, resourcefulness, and adaptability are crucial.
  5. Communication: Exceptional ability to align diverse teams, convey complex ideas, and present actionable insights.


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