
Innovation Marketing Specialist
1 week ago
About HR WAYS
We are a reference in innovation-supported education, focusing on middle and high school solutions that align cutting-edge technology with innovative pedagogical methods.
Our goal is to reach every student, both inside and outside the classroom. We have been recognised as one of the 6 most innovative education technologies in the world by the WISE Award.
About the Role:
As a Marketing Manager-Innovation & Growth at ResourceInn, you will be responsible for aligning cross-functional teams and ensuring successful execution of brand campaigns, performance marketing initiatives, and international expansion efforts.
Key Responsibilities:
- Develop and oversee project roadmaps for performance marketing, brand campaigns, and international expansion initiatives.
- Collaborate with product, design, and sales teams to ensure projects stay on track and align with brand values.
- Monitor KPIs, budgets, and timelines; adjust strategies based on data-driven insights.
- Identify potential issues early, troubleshoot effectively, and maintain high-quality standards.
- Provide clear, concise progress reports and recommendations to leadership and key stakeholders.
Qualifications:
- Experience: 3+ years in project management, ideally with a strong marketing or digital focus.
- Technical Skills: Proficiency in project management tools (e.g., Asana, Trello, Jira) and familiarity with agile methodologies.
- Marketing Know-How: Demonstrated experience with performance marketing, SEO best practices, and social media campaigns.
- Startup Mindset: Comfortable working in a bootstrap environment where innovation, resourcefulness, and adaptability are crucial.
- Communication: Exceptional ability to align diverse teams, convey complex ideas, and present actionable insights.
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