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BPO Marketing Automation Expert
19 hours ago
As a Marketing Automation Specialist at Hiring For A Reputable BPO, you will have the opportunity to work with a reputable company in the BPO industry. We are looking for an expert who can leverage their knowledge of marketing automation principles to drive business growth.
The ideal candidate will have a strong background in marketing automation, with a focus on lead management, segmentation, and nurturing. They will be responsible for creating, executing, and optimizing email marketing campaigns in Marketo Engage, as well as developing and managing lead scoring models and nurturing programs.
Responsibilities:
- Creation, execution, and optimization of email marketing campaigns in Marketo Engage.
- Development and management of lead scoring models and nurturing programs.
- Collaboration with the marketing and sales teams to optimize lead flow from Marketo to Salesforce.
Requirements:
- At least 2-3 years of hands-on experience working with Marketo Engage.
- Experience with email marketing best practices and A/B testing.
- Familiarity with Salesforce and integrating Marketo with CRM systems.
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