Email Marketing Specialist Lead

22 hours ago


Lahore, Punjab, Pakistan Hiring For A Reputable BPO Full time
Job Summary

Hiring For A Reputable BPO is seeking a highly skilled Marketing Automation Specialist to join our team. As a key member of our marketing team, you will be responsible for creating, executing, and optimizing email marketing campaigns in Marketo Engage, as well as developing and managing lead scoring models and nurturing programs.

The successful candidate will have a strong understanding of marketing automation principles, including lead management, segmentation, and nurturing. They will also have hands-on experience working with Marketo Engage and a solid understanding of email marketing best practices.

Key Responsibilities:

  • Creation, execution, and optimization of email marketing campaigns in Marketo Engage.
  • Development and management of lead scoring models and nurturing programs.
  • Creation of smart lists for segmentation in Marketo.

Requirements:

  • At least 2-3 years of hands-on experience working with Marketo Engage.
  • Strong analytical and problem-solving skills.
  • Excellent communication and organizational skills.


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