
Digital Marketing Professional
3 days ago
We are seeking a skilled Digital Marketing Specialist to join our team. The ideal candidate will have a strong background in marketing and experience with digital marketing strategies.
The successful candidate will be responsible for driving lead generation efforts via website and other digital marketing vehicles, including Search, Email Marketing, and Social Media.
Key responsibilities include:
- Developing and implementing digital marketing campaigns, including SMO, SEM, and SMM.
- Generating keywords, interest, and contextually targeted pay-per-click advertising campaigns.
- Initiating and carrying out testing on traffic acquisition methods/models, landing pages, and new traffic sources.
- Managing reporting platforms such as Google Analytics to gain actionable insight and report recommendations.
The ideal candidate will have extensive knowledge and experience with ad traffic networks and a strong understanding of optimal account structure, match types, quality score, and campaign organization.
A successful Digital Marketing Specialist should be obsessive about seeking out opportunities to generate online traffic, crushing goals, and developing new ideas.
Required Skills and Qualifications
To succeed in this role, the candidate should possess the following skills and qualifications:
- Bachelor's degree in Marketing or related field.
- Experience building AdWords campaigns from the ground up.
- Expertise in understanding optimal account structure, match types, quality score, and campaign organization.
- Extensive knowledge and experience with ad traffic networks.
Benefits
This is an exciting opportunity to join a dynamic team and contribute to the growth and success of our organization. We offer a competitive compensation package, including benefits, bonuses, and career advancement opportunities.
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