Strategic Marketing Professional

1 week ago

Lahore, Punjab, Pakistan beBee Careers Full time

Marketing Executive Summary

The Marketing Manager will be responsible for developing and implementing comprehensive marketing plans to establish our brand positioning, identify target audiences, and drive business growth across various channels and segments.

  • Develop and execute multi-channel campaigns to engage customers and prospects, leveraging internal resources and driving collaboration to meet marketing objectives.

  • Analyze customer insights, market trends, and best practices to inform marketing strategies and optimize campaign performance.

  • Partner with cross-functional teams to design, test, and refine lead-nurturing tactics and create engaging content that resonates with target audiences.

  • Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring alignment of communications and messaging in all channels.

  • Manage content and updates for customer and internal touchpoints, establish guidelines, participate in events, document business processes, and provide sales support.

  • Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate qualified leads.

  • Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly.

  • Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and goals.

Key Qualifications:

  • Bachelor's degree (or equivalent) in marketing, business, or related field.

  • Proficiency with online marketing and social media strategy.

  • Proven success in designing interactive applications and networking platforms.

  • Excellent written and verbal communication skills.

  • Strong project management, multitasking, and decision-making skills.

  • Metrics-driven marketing mind with an eye for creativity.

We Offer:

A competitive salary package, excellent working environment, and opportunities for career growth and development.

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