Digital Marketing Specialist

2 days ago


Rawalpindi Cantonment, Pakistan beBee Careers Full time
Job Description:

The ability to build an online connection with customers or clients is a highly demanded skill in today's job market. A digital marketing executive is responsible for engaging a brand with customers or clients via the digital space, aiming to establish and manage the online presence.

Responsibilities
  1. Develop and manage digital marketing campaigns to increase brand awareness and customer engagement.
  2. Oversee a social media strategy to ensure consistent branding and messaging across all platforms.
  3. Manage and maintain the organisation's website(s) to ensure seamless user experience and up-to-date content.
  4. Write and optimise content for the website and social networking accounts to drive traffic and boost engagement.
  5. Track and analyse website traffic flow to provide regular internal reports and insights.
  6. Attain key performance indicators such as reducing the website bounce rate, increasing dwell time, or improving conversion.
  7. Continually work on the Search Engine Optimization of the website(s) to improve visibility and ranking.
  8. Edit and post videos, podcasts, and audio content to online sites to engage audiences and drive traffic.
  9. Arrange webinars and webcasts to educate and inform customers about industry trends and developments.
  10. Create online banner adverts and oversee pay per click (PPC) ad management to drive targeted traffic and conversions.
  11. Write copy for email marketing campaigns to nurture leads and drive sales.
  12. Identify new trends in digital marketing, evaluate new technologies, and ensure the brand is at the forefront of industry developments.


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