Creative Employer Branding Specialist

2 weeks ago

Rawalpindi Cantonment, Pakistan beBeeEmployer Full time
Employer Branding Executive

We are seeking a skilled Employer Branding Executive to spearhead our employer branding initiatives. This role involves developing and implementing strategies that showcase our workplace culture, values, and employee experience through various channels.

Key Responsibilities:

  1. Develop comprehensive employer branding strategies aligned with our company vision and mission.
  2. Collaborate closely with HR and marketing teams to ensure a consistent employer brand across all communication channels.
  3. Analyze key employer branding metrics and measure the effectiveness of branding campaigns, making data-driven improvements.
  4. Create engaging content that highlights company culture, employee experiences, and career opportunities for various platforms.
  5. Work with employees to create authentic storytelling campaigns, including employee spotlights and testimonials.
  6. Manage and update employer branding materials such as brochures, presentations, and recruitment videos.
  7. Enhance talent attraction by managing employer branding content across social media platforms.
  8. Plan and execute social media campaigns that showcase workplace culture, employee achievements, and diversity & inclusion efforts.
  9. Maintain online reviews and employer ratings on platforms like Indeed and LinkedIn, responding to feedback and implementing improvements.
  10. Collaborate with the recruitment team to ensure job postings, candidate communication, and hiring processes reflect the company's employer brand.
  11. Promote career opportunities and employer branding initiatives at universities, career fairs, and professional organizations.
  12. Develop employer brand messaging for recruitment marketing campaigns, career events, and employer networking sessions.
  13. Organize internal employer branding initiatives, including employee recognition programs, well-being campaigns, and diversity & inclusion efforts.
  14. Enhance the onboarding experience and ensure new hires align with company culture.
  15. Track and analyze employer branding performance through key metrics such as employee engagement and candidate feedback.

Qualifications and Experience:

Requirements:

  • Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
  • 2-4+ years of experience in employer branding or corporate communications.
  • Excellent communication and interpersonal skills to collaborate with internal and external stakeholders.
  • Proficiency in graphic design, video editing, or employer branding tools.
  • Ability to analyze data and provide insights to improve employer branding efforts.
  • Creative mindset with a passion for building a positive workplace culture and employee experience.

Benefits:

This role offers a competitive salary and a chance to make a lasting impact on our organization's employer brand.

Work Mode: Work from Office.
Location: DHA 1 Sector F Rwp.

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