Online Marketing Specialist

2 days ago


Lahore, Punjab, Pakistan beBee Careers Full time

Job Title: Online Marketing Specialist

About the Role:

We are seeking an experienced Online Marketing Specialist to join our team. As an Online Marketing Specialist, you will be responsible for developing and executing comprehensive digital marketing campaigns that drive traffic, engagement, and conversions.

Key Responsibilities:
  1. Campaign Planning and Execution: Develop and execute comprehensive digital marketing campaigns across web, SEO/SEM, database marketing, email, social media, and display advertising channels.
  2. Social Media Management: Design, build, and maintain a robust social media presence aligned with client business objectives.
  3. Performance Measurement and Reporting: Analyze and report on the performance of all digital marketing campaigns, assessing against goals (ROI and KPIs).
  4. Trend Identification and Optimization: Identify trends and insights, optimizing spending and performance based on findings.
  5. Growth Strategy Development: Brainstorm new and creative growth strategies through digital marketing.
  6. Experimentation and Conversion Testing: Plan, execute, and measure experiments and conversion tests to optimize user/sales funnels.
  7. Internal Collaboration: Collaborate with internal teams to create landing pages and enhance user experience.
  8. Analytical Expertise: Utilize strong analytical skills to evaluate end-to-end customer experience across multiple channels and touchpoints.
Requirements:
  1. Digital Marketing Experience: 3+ years of experience in digital marketing.
  2. Social Media and Email Marketing: Experience in social media marketing, email marketing, and account-based marketing.
  3. Copywriting and Editing: Experience in copywriting and editing social media content and posts.
  4. Social Media Advertising Knowledge: Strong knowledge of social media platforms and their advertising policies including SEO, Google Ads, Google Tag Manager, Facebook, Instagram, Twitter, etc.
  5. CRM Familiarity: Good knowledge of CRMs like Hubspot.
  6. Reporting and Analysis: Good at reporting and analysis.
  7. Landing Page Development: Knowledge of landing pages/web development.


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