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PPC Campaign Manager
1 day ago
Job Overview:
Techcreatix is a leading provider of innovative solutions in the digital marketing space. We are seeking a highly skilled Meta Ads Specialist to join our team and help us achieve our goals in the field of digital advertising.
Job Description:
The ideal candidate will be responsible for planning, executing, and optimizing paid advertising campaigns across various platforms, including Google Ads, Meta (Facebook and Instagram) Ads, and other digital channels.
Key Responsibilities:
- Develop and implement PPC strategies to drive traffic and conversions.
- Conduct keyword research and selection for PPC campaigns to maximize CTR and conversions.
- Create compelling ad copies, landing pages, and CTAs to optimize ad performance and conversions.
- Monitor and analyze campaign performance using analytics tools such as Google Analytics and Meta Insights.
- Collaborate with the creative team to develop engaging visuals and video ads.
- Stay updated with industry trends, algorithm changes, and best practices in digital advertising.
- Conduct competitor analysis to identify opportunities and optimize campaigns.
Requirements:
- Proven experience in managing PPC campaigns with a track record of successful ROI.
- Proficiency in Google Ads, Facebook Business Manager, and related PPC tools.
- Strong analytical skills with the ability to interpret data and generate actionable insights.
- Excellent communication and copywriting skills.
- Google Ads and Facebook Blueprint certifications are a plus.
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