
Head of Growth Marketing
2 days ago
Growth Marketing Lead
This role is focused on driving measurable growth and maximizing customer lifetime value. We are looking for a talented Growth Marketing Lead to join our team.
Main Responsibilities:
- Develop and Execute Full-Funnel Growth Strategy: Own the strategy and execution of our growth marketing efforts across paid acquisition, lifecycle marketing, conversion optimization, and retention.
- Take Ownership of Customer Acquisition Channels: Paid media (Meta, Google Ads, influencer, affiliate, display ads) and digital marketing (SEO, affiliate marketing, influencer marketing), while also optimizing lifecycle marketing (email, SMS, push) for maximum performance.
- Analyze Growth Metrics: Conduct A/B tests, and iterate on strategies based on performance data.
- Collaborate with Sales and Product Teams: To leverage customer insights and improve marketing effectiveness.
Requirements:
- Bachelor's Degree in Business Administration or Marketing: Or a related field (preferred).
- 5+ Years in Growth Marketing: Performance marketing, or ecommerce marketing.
- Strong Expertise in Paid Acquisition and Lifecycle Marketing: And digital marketing (SEO, affiliate marketing, influencer marketing).
- Data-Driven Mindset: Experience in A/B testing, funnel optimization, and LTV/CAC modeling.
- Leadership Experience: Has led a team before.
- Deep Understanding of DTC/Ecommerce Metrics: CAC, LTV, AOV, conversion rates.
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