
Business Development Leader
7 days ago
Empower Financial Growth
About the Role
We are seeking a talented individual to spearhead our expansion into Pakistan, driving growth, partnerships, and a winning strategy that will position us as a key player in the region.
This is an exceptional opportunity for someone who can identify and recruit top talent, always keeping our mission at the heart of what they do. The ideal candidate will be driven, dynamic, and thrive in fast-paced environments.
Key Responsibilities
- Craft and execute a data-driven country strategy that establishes us as a leading FinTech in Pakistan, ensuring our presence resonates with local customers.
- Own user acquisition strategies, including paid media campaigns, referral programs, and customer conversion funnels. Proactively optimize retention and ROI while identifying insights that drive growth.
- Collaborate with product and tech teams to troubleshoot and solve challenges that impact conversion rates and user experience.
- Leverage analytics tools (e.g., Google Analytics, Facebook Ads Manager) to derive insights, track performance, and make data-backed decisions that fuel growth.
- Track KPIs (daily, weekly, monthly) to evaluate progress and identify areas for improvement.
- Conduct market research and competitive analysis, providing strategic recommendations to enhance our growth strategies and position us as leaders in the market.
- Communicate insights clearly and effectively to key stakeholders, ensuring data-driven decisions shape the future of our organization in Pakistan.
Requirements
- Prior experience in a growth-focused role within marketing, fintech, or a similar industry.
- Expertise in digital marketing metrics and tools such as Google Analytics, Facebook Ads Manager, etc.
- Strong ability to translate data into actionable insights that drive business results.
- Exceptional communication skills, both verbal and written.
- A flexible mindset: You excel in a dynamic, fast-paced environment and adapt quickly to evolving business needs.
Our Mission
We aim to protect and grow the wealth of the financially excluded, particularly in countries with unstable banking systems and high inflation. Our goal is to empower individuals in distressed economies to secure their financial future.
Why Join Us?
We are building an exciting future for financial inclusion and impact. If you're passionate about fintech and want to make a real difference, we'd love to hear from you.
Additional Information
Please visit our website for more information about our company and its vision.
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