Senior Property SEO Specialist

We are seeking an experienced and skilled Senior Property SEO Specialist to join our team. As a key member of our digital marketing team, you will play a critical role in developing and implementing comprehensive SEO strategies for property-related websites.

This is a unique opportunity for an individual with a passion for search engine optimization and the property sector to make a significant impact on our business. You will work closely with our team to deliver exceptional results and drive growth through effective SEO strategies.

As a Senior Property SEO Specialist, your primary responsibility will be to develop and implement SEO strategies that align with our business objectives. This includes conducting thorough website audits, keyword research, and technical SEO analysis to identify areas for improvement.

You will also be responsible for creating high-quality, SEO-friendly content tailored to the UK property market and related sectors. This includes writing compelling articles, blog posts, and other content that drives engagement and improves search engine rankings.

In addition to your SEO expertise, you will have excellent analytical skills and be able to interpret data to drive SEO strategy. You will also be responsible for monitoring website performance using tools like Google Analytics and Search Console, providing regular reports on SEO performance, and recommending improvements.

We are looking for a highly motivated and self-driven individual who is passionate about search engine optimization and the property sector. If you are a strategic thinker with excellent communication skills and a proven track record of improving search engine rankings, we want to hear from you.

Key Responsibilities:

1. Develop and implement comprehensive SEO strategies for property-related websites
2. Conduct thorough website audits and keyword research to identify areas for improvement
3. Optimize on-page elements, including meta tags, content, and internal linking, to enhance search engine rankings
4. Create high-quality, SEO-friendly content tailored to the UK property market and related sectors
5. Build and manage off-page SEO campaigns, including link building and local SEO, to increase online visibility
6. Monitor website performance using tools like Google Analytics and Search Console, providing regular reports on SEO performance, and recommending improvements
7. Stay up-to-date with the latest SEO trends, algorithm updates, and best practices

Requirements:

• At least 3 years of experience in SEO, preferably in the property or real estate sector
• A proven track record of improving search engine rankings and organic traffic through effective SEO strategies
• Strong knowledge of technical SEO, on-page optimization, and link building techniques
• Familiarity with SEO tools such as SEMrush, Ahrefs, Moz, or similar platforms
• Excellent analytical skills and ability to interpret data to drive SEO strategy
• Strong written and verbal communication skills in English
• Ability to work independently and manage multiple projects simultaneously

Technical Skills:

• Technical site auditing and analysis
• Schema markup and structured data implementation
• Site speed optimization techniques
• Understanding of crawlability and indexation issues

Content-Related Skills:

• Keyword research and analysis
• Understanding of search intent and user behavior
• Basic copywriting skills and content creation

Off-page SEO Skills:

• Link building strategies and tactics
• Social media marketing basics and online presence management

Analytical Skills:

• Proficiency with Google Analytics and Google Search Console
• Experience with SEO tools (e.g., SEMrush, Ahrefs, Moz)
• Data analysis and interpretation to inform SEO decisions

Project Management Skills:

• Time management and prioritization
• Basic project planning and execution

Communication Skills:

• Fluent written and verbal English communication
• Ability to explain complex technical concepts to non-technical stakeholders

Industry-Specific Knowledge:

• Understanding of the property/real estate industry and its trends
• Familiarity with property-related terminology and market dynamics

Adaptability and Learning:

• Staying current with SEO trends, algorithm changes, and best practices
• Ability to quickly learn about new industries and adapt SEO strategies accordingly

Strategic Thinking:

• Developing comprehensive SEO strategies that align with business objectives
• Understanding how SEO fits into broader digital marketing initiatives

Tools and Software Proficiency:

• Experience with content management systems (e.g., WordPress)
• Familiarity with basic HTML and CSS
• Understanding of web technologies and their impact on SEO

Leadership Potential:

• Initiative and self-motivation, with a vision for growth and scaling operations
• Ability to mentor and guide junior team members
• Understanding of UK business culture and communication norms
• Ability to work effectively in a cross-cultural, remote environment

Problem-Solving Skills:

• Ability to troubleshoot SEO issues and develop creative solutions
• Critical thinking for developing unique SEO strategies

Client Management (for future growth):

• Basic understanding of client relations and expectations
• Ability to manage client expectations and communicate effectively