Luxury Fashion Brand Marketing Specialist

3 days ago

Lahore, Punjab, Pakistan beBeeMarketing Full time 10,000,000 - 12,000,000
Senior Brand Storyteller & Digital Marketing Lead

We are seeking a Senior Brand Storyteller & Digital Marketing Lead to lead our brand's narrative and commercial positioning. You will oversee campaign direction, team performance, and growth initiatives while collaborating with cross-functional teams to ensure cohesive execution across all platforms.

About the Role

This is an exceptional opportunity for a seasoned marketing professional to join our organization and drive business results through creative storytelling and digital marketing strategies. As a key member of our team, you will play a crucial role in shaping the brand's creative vision, driving audience engagement, and delivering measurable business outcomes.

Key Responsibilities
  • Lead seasonal brand storytelling, campaign strategy, and digital growth initiatives.
  • Manage creative, marketing, and content teams to ensure brand consistency.
  • Oversee Shopify, digital channels, influencer collaborations, and paid media.
  • Lead end-to-end campaign launches including storyboarding and talent management.
  • Manage entire shoot process from pre-production to post-production.
  • Provide strategic direction and final approvals on social media content calendars, influencer partnerships, and paid media plans.
  • Oversee influencer seeding, digital partnerships, and full-funnel performance marketing strategies.
  • Guide the visual identity and brand aesthetic across all design and motion assets.
  • Mentor, coach, and develop the creative marketing team to maintain luxury standards.
  • Analyze cross-channel performance data, optimize strategies, and drive continuous growth.
Ideal Candidate
  • Proven 4–5 years experience in luxury fashion or premium brand marketing.
  • Strong creative direction, digital marketing, and campaign leadership skills.
  • Excellent budget management, team leadership, and cross-functional coordination abilities.
  • Deep knowledge of luxury customer behavior, digital-first storytelling, and brand-building.

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