Luxury Brand Marketing Strategist

5 days ago

Lahore, Punjab, Pakistan beBeeMarketing Full time 6,000,000 - 9,000,000

Job Role

Key Responsibilities:
  • Develop and lead seasonal brand storytelling, campaign strategy, and digital growth initiatives.
  • Manage creative, marketing, and content teams to ensure brand consistency across all design and motion assets.
  • Oversee Shopify, digital channels, influencer collaborations, and paid media efforts.
  • Lead end-to-end campaign launches including storyboarding and talent management, from pre-production to post-production.
  • Own sales forecasts and quarterly KPIs, providing strategic direction and final approvals on social media content calendars, influencer partnerships, and paid media plans.
  • Oversee influencer seeding, digital partnerships, and full-funnel performance marketing strategies, leveraging market intelligence, shopper insights, and competitive analysis to fine-tune creative direction and growth plans.
  • Mentor, coach, and develop the creative marketing team to maintain luxury standards, collaborating with cross-functional teams (design, supply chain, ecommerce, merchandising, customer care).

Ideal Candidate Requirements:

  • Proven 4–5 years experience in luxury fashion or premium brand marketing, with strong creative direction, digital marketing, and campaign leadership skills.
  • Excellent budget management, team leadership, and cross-functional coordination abilities, with deep knowledge of luxury customer behavior, digital-first storytelling, and brand-building.
  • Fluent in English; Urdu proficiency is a plus.

Job Description Overview:

The Creative Marketing Lead plays a pivotal role in leading brand storytelling and digital marketing strategy, overseeing campaign direction, team performance, and growth initiatives. This individual will be responsible for developing and implementing seasonal brand storytelling, campaign strategy, and digital growth initiatives, ensuring brand consistency across all design and motion assets.

This role requires a unique blend of creative vision, technical expertise, and business acumen. The ideal candidate will have proven experience in luxury fashion or premium brand marketing, with a strong background in creative direction, digital marketing, and campaign leadership. Excellent budget management, team leadership, and cross-functional coordination abilities are essential, as well as deep knowledge of luxury customer behavior, digital-first storytelling, and brand-building.

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