
Transformative Paid Media Strategist
5 days ago
We're seeking an expert PPC Growth Lead to lead our paid media strategy and drive business results.
- Job Description:
- Develop, execute and optimize multi-channel PPC campaigns across Google Ads, Meta Ads and LinkedIn Campaign Manager.
- Build and maintain conversion tracking systems via Google Tag Manager and Google Analytics 4.
- Conduct website QA testing for seamless user journeys and high conversion potential.
- Drive keyword research, competitor benchmarking and funnel strategy.
- Regularly analyze data, generate insights and produce dashboards via Looker Studio, GA4 and ad platform analytics.
- Execute A/B and multivariate testing across ad creatives, copy, CTAs, landing pages and user flows.
- Collaborate with creative teams on performance-driven ad copy, visuals and landing page strategy.
- Stay current with paid media trends, algorithm changes and industry updates.
- Required Skills and Qualifications:
- Expertise in advertising platforms, including Google Ads, Meta Ads and LinkedIn Campaign Manager.
- Advanced skills in Google Tag Manager and Google Analytics 4.
- Experience in conducting website QA testing and funnel design.
- Ability to analyze data, generate insights and produce dashboards.
- Strong leadership and collaboration skills.
- Benefits:
- Fuel allowance.
- Medical insurance.
- Free lunch facility.
- GYM passport.
- Participatory fund.
- Market competitive salary.
- Learning and challenging work environment.
- Amazing work culture.
- Paid time off.
- Group life insurance.
- Maternity leaves.
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