
Digital Media Strategist
3 days ago
We are seeking a seasoned Media Buyer to drive lead generation by managing high-volume campaigns on Meta Ads and Google Ads platforms.
Key Responsibilities:
- Launch and manage large-scale campaigns, testing creatives and directing traffic to landing pages.
- Develop and implement effective account structures, targeting strategies, bid settings, and ad placements.
- Monitor performance daily and optimize based on key metrics such as cost per lead, conversion rate, and return on ad spend.
- Utilize automation tools to streamline campaign operations.
- Continuously test and refine ad creatives, headlines, and calls-to-action for maximum impact.
- Collaborate with cross-functional teams to improve campaign performance.
- Stay updated on industry changes and competitor strategies.
Requirements:
- 3+ years of hands-on experience running campaigns on Meta and Google Ads.
- Strong knowledge of digital marketing funnels and ad campaign optimization.
- Experience working with performance-based metrics such as ROAS and CPL.
- Proficiency in ad tech tools and analytics platforms.
- Excellent time management and multitasking abilities.
- Strong written and verbal communication skills.
- Flexibility to work non-traditional hours if needed.
Why This Role?
- Be part of a dynamic team that drives growth for entrepreneurs and businesses.
- Supportive and collaborative work environment.
- Competitive compensation package with opportunities for growth.
- Contribute to digital transformation across industries.
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