
Senior PPC Strategist
3 days ago
At Beamalife, we are seeking an experienced Pay Per Click (PPC) specialist to join our marketing team. This role involves managing and optimizing our search engine advertising campaigns to drive traffic and generate leads.
The successful candidate will have a strong understanding of search engine advertising platforms and be able to develop and implement effective PPC strategies. You will also be responsible for conducting keyword research, analyzing campaign performance data, and providing recommendations for improvement.
Responsibilities- Develop and implement PPC strategies that meet business objectives
- Manage and optimize search engine advertising campaigns across multiple platforms
- Conduct keyword research and analyze campaign performance data
- Collaborate with cross-functional teams to ensure campaign alignment with overall marketing strategy
- Minimum 2 years of experience in managing Google and/or Yahoo campaigns
- Strong understanding of search engine advertising platforms
- Expertise in generating relevant leads and conversion at the lowest possible cost
- Strong analytical and problem-solving skills
- Certified Google Advertising professional
- Experience with reporting tools and data analysis software
- Knowledge of web analytics tools and metrics
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