Digital Advertising Specialist

21 hours ago


Lahore, Punjab, Pakistan beBee Careers Full time
Job Description:

We are seeking a highly skilled Digital Advertising Specialist to join our team. The ideal candidate will have proven experience running and managing Meta, Google, and TikTok Ads.

Key Responsibilities:
  • Plan, execute, and optimize paid ad campaigns across Meta (Facebook & Instagram), Google (Search, Display, YouTube), and TikTok Ads.
  • Conduct audience research and segmentation to improve targeting and conversions.
  • Monitor ad performance, analyze data, and make real-time adjustments to improve ROI.
  • Implement SEO strategies to enhance organic reach and improve ad relevance.
  • Create compelling ad copies, landing pages, and A/B test different creatives.
  • Stay updated with ad platform algorithm changes and best practices.

Requirements:
  • Proven experience running and managing Meta, Google, and TikTok Ads.
  • Experience in both local and international markets.
  • Strong understanding of SEO and how it complements paid advertising.
  • Data-driven mindset with expertise in ad analytics and performance tracking.
  • Ability to create and execute strategies that drive conversions, not just clicks.
  • Experience with retargeting, lookalike audiences, and conversion tracking.

Bonus Points:
  • A results-oriented professional who knows how to scale campaigns effectively.
  • Someone who understands ad psychology and user behavior.
  • A problem solver who adapts strategies based on performance insights.


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