Digital Advertising Strategist

6 days ago


Lahore, Punjab, Pakistan Gold-Stellar Advertising Full time
Job Description

We are seeking a highly skilled Ads Expert to join our team at Gold-Stellar Advertising. As a key member of our advertising department, you will be responsible for planning, executing, and optimizing paid ad campaigns across Meta (Facebook & Instagram), Google (Search, Display, YouTube), and TikTok Ads.

Key Responsibilities:
  • Develop and execute strategic plans to improve ad performance and drive conversions.
  • Conduct thorough audience research and segmentation to enhance targeting and optimize ad spend.
  • Analyze ad performance data and make real-time adjustments to ensure maximum ROI.
  • Implement SEO strategies to maximize organic reach and ad relevance.
  • Create engaging ad copies, landing pages, and A/B test different creatives to improve performance.
Requirements:
  1. Prior experience running and managing Meta, Google, and TikTok Ads.
  2. Strong understanding of SEO principles and how they complement paid advertising.
  3. Data-driven mindset with expertise in ad analytics and performance tracking.
  4. Ability to develop and execute strategies that drive conversions, not just clicks.
  5. Experience with retargeting, lookalike audiences, and conversion tracking.


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