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Corporate Communications Specialist

3 weeks ago

Lahore, Punjab, Pakistan beBeeMarketing Full time 900,000 - 1,200,000
Job Title:

Senior Marketing Executive

Job Description

As a Senior Marketing Executive, you will be responsible for developing and executing corporate communications strategies to drive business growth. This includes content creation, digital marketing initiatives, brand management, and collaboration with sales and product teams to research market trends and develop data-driven campaigns.

This is a hands-on role in a fast-paced environment requiring autonomy, initiative, and strong cross-functional leadership skills.

You will own the development of multi-channel campaigns (email, webinars, trade shows, digital ads), manage campaign budgets and timelines, create message development and creative briefs, and target audiences effectively.

Required Skills and Qualifications
  • 4-5 years experience in B2B marketing, brand management, or field marketing within technology or professional services.
  • Proven track record in end-to-end campaign planning and execution across digital and offline channels.
  • Deep knowledge of Google AdWords, SEO best practices, and web analytics (e.g., Google Analytics).
  • Experience managing corporate websites from a brand and UX perspective.
  • Familiarity with Microsoft Partner Portal workflows and co-sell programs.
  • Strong reporting skills: ability to build dashboards, interpret data, and translate insights into action.
  • Excellent written and verbal communication, critical thinking, and project management abilities.
  • Comfortable working autonomously in a fast-paced, hyper-growth environment.
Key Responsibilities
  • Partner with department heads to define region-specific marketing plans aligned to sales objectives.
  • Conduct market and competitor research to identify growth opportunities and inform campaign strategy.
  • Develop, execute, and optimize multi-channel campaigns.
  • Manage campaign budgets, timelines, message development, creative briefs, and audience targeting.
  • Build and maintain reporting frameworks to track performance against KPIs.
  • Plan and manage Google Ads campaigns, including keyword research, bid strategy, and A/B testing.
  • Have knowledge of on-page and off-page SEO initiatives to drive organic traffic growth.
  • Oversee email marketing cadence, content, and automation workflows.
  • Ensure the corporate website reflects brand guidelines, UX best practices, and SEO standards.
  • Coordinate updates to web content, landing pages, and microsites from a brand consistency standpoint.
  • Monitor site analytics and user behavior, recommending improvements to boost engagement.
  • Produce and supervise creation of ads, internal communications, brochures, presentations, and digital assets.
  • Collaborate with designers, writers, and external agencies to ensure on-brand, high-quality deliverables.
  • Leverage marketing automation and CRM platforms for lead nurturing and reporting.