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Digital Marketing Specialist

2 weeks ago

Islamabad, Islamabad, Pakistan beBeeSearch Full time 900,000 - 1,200,000
SEO Strategist Position

We are seeking a highly motivated and analytical individual to develop and execute comprehensive search engine optimization strategies for our company's websites and web assets.

Key Responsibilities:
  • Develop, implement, and manage cutting-edge SEO plans to enhance online visibility and drive targeted traffic to our platforms.
  • Conduct thorough keyword research and competitor analysis to identify growth opportunities and optimize content accordingly.
  • Perform in-depth on-page and off-page SEO audits, providing actionable recommendations to improve overall website performance.
On-Page SEO Optimization:
  • Optimize meta tags, descriptions, headers, URL structures, internal linking, and image tags to ensure maximum search engine crawlability and indexing.
  • Ensure proper website indexing and crawling through effective use of robots.txt and XML sitemaps.
  • Enhance website speed, mobile-friendliness, and user experience based on industry best practices and SEO guidelines.
Off-Page SEO & Link Building:
  • Develop high-quality backlink acquisition strategies through guest posting, digital PR, outreach, and partnerships to build authoritative backlinks and enhance domain authority.
  • Monitor and improve backlink profiles using advanced tools like Ahrefs or Moz to ensure optimal link equity.
Performance Monitoring & Reporting:
  • Track, analyze, and report key SEO performance metrics including traffic, rankings, bounce rate, and conversions using tools like Google Analytics and SEMrush.
  • Prepare regular performance reports with actionable insights and recommendations to drive continuous improvement.
  • Collaborate with cross-functional teams including content writers, designers, and developers to ensure cohesive and effective SEO strategies.
  • Stay up-to-date with the latest SEO trends, Google algorithm updates, and industry best practices to ensure optimal results.
  • Identify and implement A/B testing opportunities to optimize SEO impact and drive business growth.