Targeted Email Marketing Specialist

2 days ago

Lahore, Punjab, Pakistan beBee Careers Full time

The successful Email Marketing Specialist will develop and implement effective email marketing strategies that drive business results for our clients in the construction industry.

  • Design and execute email marketing campaigns that meet the needs of our target audience.
  • Collaborate with cross-functional teams to align email marketing efforts with overall business objectives.
Responsibilities:
  1. Email Marketing Strategy: Develop and manage email marketing campaigns, including segmentation, targeting, and messaging.
  2. Email Content Creation: Write, design, and execute high-converting email campaigns, develop newsletters, drip sequences, promotional offers, and follow-ups.
  3. Email List Management: Maintain email lists, ensure data quality, and prevent spam complaints.
  4. Performance Analysis: Monitor campaign performance, analyze results, and make recommendations for improvement.

Requirements include:

  • Proven experience in email marketing within construction, estimation, or B2B services.
  • Experience managing U.S.-based email campaigns.
  • Proficiency with Mailchimp, Klaviyo, ActiveCampaign, or HubSpot.
  • Strong copywriting skills for a professional audience.
  • Understanding of construction workflows, bidding, procurement cycles.
  • Familiarity with Google Analytics, UTM tracking, and basic performance attribution.
  • Basic HTML/CSS skills are advantageous.

Preferred qualifications include a bachelor's degree, experience with construction SaaS, bid management software, lead scoring, and regional compliance knowledge.

This role offers a competitive salary, performance bonuses, remote/hybrid work, growth opportunities, and collaboration with sales and estimation teams.

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