Senior Paid Search Optimization Specialist

3 days ago

Lahore, Punjab, Pakistan beBeeDigital Full time 1,500,000 - 2,000,000

About This Opportunity:

We're seeking a seasoned Digital Marketing Strategist to lead our paid search efforts. The ideal candidate will develop and execute optimization strategies that drive search engine rankings.

Key Responsibilities:

  • Design and implement optimization strategies to boost search engine results rankings
  • Pursue keyword research in harmony with business objectives to enhance existing content and uncover new opportunities
  • Provide SEM analysis and recommendations in conjunction with website structure and web page elements
  • Craft link-building campaigns in alignment with SEO goals
  • Collaborate with team members to manage digital marketing strategy
  • Maintain awareness of industry trends and developments in SEO, search engines, social media, and internet marketing
  • Update content and website links for maximum optimization and search engine rankings
  • Elevate planning, execution, and optimization for key traffic KPIs via paid, organic & own channels
  • Identify and test new channels to continue meeting or exceeding established critical metrics
  • Work closely with management to share funnel conversion improvement ideas, feedback & present results
  • Discover opportunities to drive customer value based on actual behaviors through different channels and prioritize them
  • Enhance conversion rates between full funnel segments by introducing creative Ideas to boost KPIs
  • Partner with team members to understand data requirements and objectives, resulting in successful deliverables
  • Analyze and report on critical performance metrics

Requirements:

  • A minimum of 5 years of experience in a related role and in the start-up space
  • Prior experience in a similar role, as well as experience building effective multi-channel PPC, SEO, and SEM
  • Solid channel analysis and reporting expertise, including Google Analytics experience
  • Excellent analytical skills and leverage data, metrics, analytics, and consumer behavior trends to drive actionable insights & recommendations
  • Professional experience in A/B testing and Data-Analytics
  • Basic understanding of business financials, ROI, and profitability concepts
  • A portfolio of successful growth implementations and interventions
  • Quick learner who can collect, organize, analyze, and communicate data and information
  • Excellent written and oral communication skills, good presentation, and persuasion skills

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