Search Engine Marketing and Paid search Team Lead

4 weeks ago

Lahore, Punjab, Pakistan Gathern | جاذر إن Full time
Responsibilities
  1. Develop optimization strategies that increase the company's search engine results rankings.
  2. Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities.
  3. Provide SEM analysis and recommendations in coordination with elements and structure of websites and web pages.
  4. Implement link-building campaigns in coordination with client SEO goals.
  5. Assist in the development and execution of communication/content strategies via social communities in coordination with SEM goals.
  6. Keep pace with SEO, search engine, social media, and internet marketing industry trends and developments.
  7. Collaborate with other team members to manage SEM strategy.
  8. Update content and website links for maximum optimization and search engine rankings.
  9. Ensure successful planning, execution, and optimization for key traffic KPIs via paid, organic, and owned channels.
  10. Identify and test new channels to continue to meet or exceed established critical metrics.
  11. Work closely with management to share funnel conversion improvement ideas, feedback, and present results.
  12. Identify opportunities to drive customer value based on actual behaviors through different channels and prioritize them.
  13. Boost conversion rates between full funnel segments by introducing creative ideas to enhance KPIs.
  14. Work with team members to understand data requirements and objectives, resulting in successful deliverables.
  15. Analyze and report on critical performance metrics.
Requirements
  • A minimum of 5 years of experience in a related role, particularly within the start-up space.
  • Prior experience in a similar role, with expertise in building effective multi-channel PPC, SEO, and SEM campaigns.
  • Solid channel analysis and reporting skills, including experience with Google Analytics.
  • Excellent analytical skills, leveraging data, metrics, analytics, and consumer behavior trends to drive actionable insights and recommendations.
  • Professional experience in A/B testing and data analytics.
  • Basic understanding of business financials, ROI, and profitability concepts.
  • A portfolio demonstrating successful growth implementations and interventions.
  • Quick learner capable of collecting, organizing, analyzing, and communicating data effectively.
  • Excellent written and oral communication skills, with strong presentation and persuasion abilities.
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