Digital Content Strategist

2 days ago

Rawalpindi Cantonment, Pakistan beBeeStrategist Full time A$14,400 - A$19,200
Job Title: Digital Content Strategist

This role involves creating and implementing a digital content strategy to engage with our target audience, increase brand awareness, and drive sales. With a focus on social media, we are looking for an experienced professional to craft compelling content that resonates with our ideal customer profile.

  • Develop and write engaging, platform-specific content for social media channels, including Instagram, Facebook, TikTok, and Pinterest.
Key Responsibilities:
  • Social Media Content Creation: Craft compelling social media captions, engaging newsletter content, and thoughtful influencer outreach.
  • Audience Growth through Strategic Engagement: Proactively grow our target audience by engaging with posts from affiliates, influencers, and community members who align with our ideal customer profile.
  • Content Planning and Calendar Management: Collaborate closely with the founder to co-develop the overall content calendar, ensuring alignment with brand priorities and upcoming campaigns.
  • Trend Monitoring and Innovation: Stay ahead of social media trends, platform updates, and audience behaviors to identify new opportunities and ensure the brand remains relevant and competitive.
Requirements:
  • Experience & Proven Track Record: Minimum of 3-5 years of hands-on experience in social media management, content creation, and influencer marketing.
  • Exceptional Communication Skills: Fluent in English, with outstanding verbal and written communication skills.
  • Creative & Strategic Copywriting: Strong copywriting skills with the ability to craft compelling social media captions, engaging newsletter content, and thoughtful influencer outreach.
  • Visual & Editing Proficiency: Skilled in creating and editing content for Instagram, TikTok, and YouTube Shorts, with proficiency in Canva.

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