Digital Marketing Specialist

1 day ago

Mingora, Khyber Pakhtunkhwa, Pakistan Suvastutech Ltd. Full time
SEO Manager / SEO Team Lead

Key Responsibilities:

  • Ranks websites to drive more traffic for the company.
  • Stays up-to-date with Google algorithms like Panda, Penguin, Hummingbird, etc.
  • Executes tests, collects and analyzes data, identifies trends and insights to achieve maximum ROI in paid search campaigns.
  • Tracks, reports and analyzes website analytics and PPC initiatives and campaigns.
  • Manages campaign expenses, estimates monthly costs and reconciles discrepancies.
  • Optimizes landing pages for search engine marketing.
  • Researches and analyzes competitor advertising links.
  • Develops and implements a link building strategy.
  • Performs ongoing keyword discovery, expansion and optimization.
  • Recommends changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
  • Has strong knowledge of ON-PAGE and Off-Page SEO Factors.
  • Manages Company Google AdWords accounts and monitors Google Analytics account.
  • Works with SEO Tools, Keyword Research & Analysis, Link Building, PPC, Directory & Article Submissions and Page-Level Optimization Techniques.
  • Creates overall SEO reports and metrics as well as analyzes sales and traffic for clients.
  • Has a solid grasp of how blogging, press releases, social media and related strategies go hand-in-hand with SEO. Experiences in building inbound organic search traffic and improving SERPs. A background in creating reports showing web analytics data and site evaluations.
  • Performs all other marketing activities and helps other team members with their activities.

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